Posts

Why Trade Show Exhibits are Long-Term Assets

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When you're planning to design and buy a trade show booth, it’s important to remember that it’s a long-term asset. Rental booths may be short-term, but if you're getting custom trade show booth displays with the intention of using them at multiple trade shows, there are some things you need to consider. From layout to logistics, here’s what to keep in mind.  What Makes a Good Exhibition Booth Layout? You might already be asking yourself a few questions about designing a booth. How do I choose graphics and messaging for an exhibition booth? How do I convey my brand’s message? What size exhibition booth should I choose? Finding a service that can help you with booth design services for trade show engagement means working with experts who understand flow, how to draw attention with graphics, and how to gauge the size of the booth your team needs. These experts can help you guide attendees on a journey through your booth, defining an objective, planning interactive e...

How to Bring More Color to Your Trade Show Booth Design

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Make a splash at your next trade show by adding more color to your exhibit. Color can make a big impression on attendees, drawing them in and adding to a memorable experience that keeps your brand front and center in their minds. There are all sorts of ways to design a custom exhibit booth that stands out on the busy trade show floor. Here’s everything you need to know about harnessing the power of color at your booth. Capture Attention with Vibrant Graphics Do you want to add color to your trade show exhibit to draw more people in? Using color to capture attendees’ attention and draw them in is a great strategy for curating the foundation of your custom trade show displays . High-quality, high-impact fabric graphics add a wow factor to your presence on the trade show floor. Put your logoup high to make sure your messaging doesn’t get blocked. Use a Modern Trade Booth Design with LED Walls Digital activations and high-tech exhibit features are also big draws for attendees...

4 Things to Know About Building Your Booth for Every Trade Show

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When you attend a trade show, booth design is crucial. When you attend multiple trade shows throughout the country (or worldwide), well, the booth design is even more crucial. You need to be able to create a design and take your booth on the road, so you can make an impact no matter where the trade shows take you. Whether you use trade show booth design services for a customized portable display or rent from them for easy coordination, you can build a booth to appeal to attendees and potential partners.    Using Portable Trade Show Displays for Regional Events You could change your booth design from one show to the next, depending on the size of your space on the floor and rental options, or you could get a portable or “pop-up” tradeshow display that’s easy to update, transport, set up, dismantle, and store. This type of trade show booth will feature all of your brand’s colors, logos, and details that set your product or business apart.  Considering Custom Trade Show B...

How to Bring Your Brand to Life at a Trade Show

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You have a spot on the trade show floor that’s ready to become your platform for cultivating greater brand awareness. Now, you need to breathe personality into it and bring the space to life. Planning for your next event and designing a trade show booth can take time, but it’s all worth it once you’re able to connect with attendees. Using innovative design strategies to create trade show booths for exhibit engagement, here’s how you can make sure your business stands out.  Use Exhibit Design Principles for Brand Storytelling and Visitor Flow The right design principles will be a crucial element in bringing your brand to life and letting your exhibit tell a story about your brand, products, or business. You can use strategic lighting, eye-catching displays, high-impact graphics, and strategic product placement to draw more attention to specific areas or even to different spaces within your trade booth design . This will guide visitors through the exhibit or along the booth and he...

Experiential Marketing and Why You Should Try It in Your Exhibition Booth

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An effective exhibit brings your business to life at a trade show. To build even stronger connections with prospective brand partners and customers, consider implementing experiential marketing ideas alongside your creative exhibit display design . This strategy enables you to make a lasting impression on your audience, and they’ll remember your brand long after the trade show concludes.  What Is Experiential Marketing? Experiential marketing is a method of promoting your business or products that encourages direct engagement and interaction from your audience. It is also known as engagement marketing or participation marketing.  Through experiential marketing, consumers can experience a product firsthand, often providing valuable input that is used in future refinements. Rather than relying on basic signage or cookie-cutter pitches, experiential marketing ensures your trade show booths are memorable.    How Does Experiential Marketing Work with a Custom Exhibit D...

The Best Trade Show Booth Designs for the Wellness Industry

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Health, fitness, and wellness trends surge at the beginning of the year, but you need to maintain your audience’s interest throughout every season. When it comes time to design exhibition booth displays for your next trade show, you want to create an engaging space where people can learn about your products or services. Here are a few designs and tips to consider. How Long Does It Take to Design and Build a Custom Trade Show Booth? It can take months to design an effective trade show booth, depending on the size and your goals going into the trade show. Many businesses building an exhibit design start about six months before the show, but you don’t always need that much time. One way to make the process easier is with booth design services for trade show exhibits. They can help you buy or rent large booths, inline exhibits, and portable displays, as well as provide interactive add-ons and customizations. Interactive Trade Show Exhibits One of the most effective ways to e...

What Vine and Wine Experts Should Know Before Attending Trade Shows

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The world is becoming increasingly digital, but some experiences can only be had in person: sipping an oaky Chardonnay, strolling through a winery, and shaking hands with a future investor.  Both the wine industry and trade shows celebrate the art of in-person connections and meaningful conversations. Standing out at international or local wine trade shows starts with impactful exhibit booth designs . Here’s what vine and wine experts should know when preparing for trade shows.   Location Matters Just like the tasting notes of your favorite Syrah, the wine industry is complex. Attending trade shows in strategic regions can help you network with key industry professionals and expand into new markets. To make traveling to trade shows more budget-friendly, opt for a portable inline exhibit. If you’re designing a large custom modular booth, work with a trade show experience partner that offers asset management services in key trade show cities, such as Miami. Ambiance Is Eve...