From the Track to the Trade Show Floor: How Exhibit Design is Evolving at PRI

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The Performance Racing Industry (PRI) show is a fast-paced, competitive, and highly technical trade show. It mirrors the high-pressure, high-performance world it represents. Much like the racing industry, success on the show floor demands speed and precision. Exhibitors are expected to make a lasting visual impact, regardless of team size or budget. Here are a few tips to help you adapt your exhibit design for maximum impact.

 Exhibit Designs That Move Like a Machine

Adopting a “pit crew” mindset is key in exhibition booth design. Every element should be efficient, reusable, and easy to modify. In a fast-moving environment like PRI, functionality is everything. Many exhibitors in the space are building multi-show booth plans, designing once and then reusing them. 

The trend is moving away from static stock setups and towards custom exhibit design. If you’re selling performance, you need a high-performance booth that can adapt to different footprints.

From Garage to Grandstand: Why Modularity Wins

Like great race cars, the best booth designs are built to adapt. You wouldn't redesign your vehicle for every race, so why start from scratch every show? Exhibitors increasingly embrace modular systems that can evolve, saving money and materials. 

When you design exhibition booth experiences to last, you save in the long run. Like a car tuned for performance, a flexible booth can meet new demands without compromising its identity.

Rentals and Pop-Up Displays Are Great Last-Minute Options

Prepping for car season takes months, even years, and involves perfecting every piece down to the last bolt. When it comes to your booth, the more you plan, the better it can perform.

But even if you’re starting with just a few months to prepare, you still have options. Pop-up displays or rentals are great options, and can help you stand out and make a splash on the trade show floor.

About Skyline Exhibits

 Skyline Exhibits provides companies of all sizes with the tools and solutions they need to make a statement on busy trade show floors. From booth design and rental services to digital activations that capture valuable metrics and data, this trusted partner can help you take your trade show presence to the next level with measurable results. Thanks to their decades of experience, Skyline Exhibits has mastered the art of unforgettable, experience-driven trade show strategy.

 Create a booth that performs and beats the competition this PRI season with https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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