New to Trade Shows? Check Out These 3 Tips That Boost (and Prove) ROI

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Trade shows are an incredible way for companies to generate sales and leads, stay up to date on important trends, and make valuable business connections. However, since trade shows require time and resources, it’s essential for marketing teams to find clear ways to demonstrate tangible business outcomes.

Luckily, a few tips can help your team optimize, track, and demonstrate results early in your trade show journey. Ready to head into next year’s budget meeting with confidence? Check out these trade show tips for new exhibitors who want to prove KPIs.

Start with Measurable Goals

Before you design a trade show display or booth, identify clear goals for your marketing team. Does your company want to generate leads? Are you hoping to expand into new markets? Do you want to create valuable business partnerships?

Identifying what your team hopes to accomplish at upcoming trade shows can help you design a high-impact booth. Once you know what your goals are, reach out to a trusted trade show experience partner who can help you turn your objectives into measurable impacts.

Design an Experience-Driven Booth

 Trade show booths that drive results do more than explain your brand. They should ideally help attendees experience your brand. With your company’s goals in mind, and help from a trusted trade show experience partner, your team can start creating an experience-driven trade show booth that generates and measures KPIs.

Digital strategy tools, lead management technology, and augmented reality features can help your booth capture attention and drive engagement. With tools that allow your team to capture qualified leads and track key metrics, like booth traffic, your team can boost and prove trade show ROI.

 Prioritize Pre-Show Outreach

High-impact trade show display booths can help attendees connect with your brand. The key is to make sure the right attendees find your booth. An effective pre-show outreach strategy can generate buzz about your booth before the show even starts, helping boost the number of qualified attendees your team connects with.

Social media outreach, digital marketing, and outreach emails are great ways to connect with attendees before a show. If your booth features engaging elements, such as gamification, or you’ll be hosting product demonstrations, be sure to mention this in your outreach materials.

About Skyline Exhibits

 Make an unforgettable statement at your next event with custom trade show exhibits from Skyline Exhibits. As a global leader in the trade show experience industry for over 45 years, Skyline Exhibits is dedicated to helping brands of all sizes create lasting impressions and achieve real results. With eye-catching designs to help elevate your brand, including custom modular exhibits, portable displays, comprehensive exhibiting services, immersive experiences, and more, Skyline Exhibits is your marketing team’s full-service trade show partner for high-impact solutions.

 Create a data-driven trade show strategy at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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