Rent vs. Purchase? How to Plan Your Brand’s Exhibit Strategy

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If your marketing team is wondering whether your company should rent or purchase a trade show exhibit for an upcoming event, there are plenty of details to consider. From understanding your brand’s exhibiting goals to finding a partner to help you design exhibition booth options with impactful features, here are a few considerations to think through as you plan your exhibit strategy.

Rent

If you need an option that works for your marketing budget, renting can help you get an impactful design that allows you to spend more on other exhibit design features that might also align with your goals. Here are some other advantages of renting your trade show booth:

  • Customizable: Renting your trade show booth allows you to create a unique design for each event and year, taking into account attendee feedback, business needs, and the latest digital trends. You can make changes from one show to the next and prevent your brand from being locked into an outdated design.
  • Scalable: Whether you’re testing the waters at trade shows for the first time or you have a long-term exhibiting plan, renting keeps up with your business, allowing you to expand your trade show footprint when the time is right.
  • Cost Saving: Choosing a rental exhibit means fewer operating costs in your trade show budget, whether that’s storage accommodations or maintenance fees associated with a booth you purchase.  

Purchase

Owning your exhibit gives your team a significant asset that offers your business multiple long-term benefits. Whether you’re a seasoned exhibitor or simply seeking a consistent, high-quality booth design, here’s why purchasing could be the right option for your brand:

  • Stand Out: Custom exhibit booth designs are ideal to showcase your brand’s unique products or services with customized features, from high-impact graphics to digital activations.
  • Long-Term Investment: A busy show schedule can make the investment of purchasing your exhibit booth worthwhile in the long run. However, it’s important to remember that you’ll need to maintain a line item in your budget for recurring costs like asset management fees.
  • Consistency: When you want to establish a recognizable presence at every event, purchasing is a great option. Cohesive exhibit booth designs can help attendees recognize and gravitate toward your brand with a consistent experience, regardless of the show.

Depending on your brand’s exhibition strategy, choosing a trusted trade show experience partner can help you weigh your options and choose the best option for your goals.

About Skyline Exhibits

 Make an unforgettable statement at your next event with custom trade show exhibits from Skyline Exhibits. As a global leader in the trade show experience industry for over 45 years, Skyline Exhibits is dedicated to helping brands of all sizes create lasting impressions and achieve real results. With eye-catching designs to help elevate your brand, including custom modular exhibits, portable displays, comprehensive exhibiting services, immersive experiences, and more, Skyline Exhibits is your marketing team’s full-service trade show partner for high-impact solutions.

 Find custom modular designs and rental exhibit options for your next trade show at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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