Trade Show Timing: Should Your Team Exhibit at Shows During Q4 or Q1?

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Trade shows at any time of year can benefit companies, but shows during Q1 and Q4 have significant potential.

If your team is considering adding another show to this year's schedule or is looking ahead to next year, check out this guide to the benefits of Q4 and Q1 trade shows. 

Capture the Q4 Push

The end of the year is all about finalizing business deals, optimizing sales, and spending budget surpluses. Since businesses and consumers have a boost of motivation during Q4, this is an especially impactful time to exhibit at a trade show. 


Here are two ways to make the most of Q4 trade shows:

• Invest in Your Exhibit: Thanks to the Q4 push, Q4 trade shows can be more competitive; with the right planning, this can work in your company’s favor. If your marketing team has a budget surplus to spend, use it to enhance your trade show booth design with engaging digital features or immersive technology. Not only will this help your team gain a competitive edge at Q4 trade shows, but it will also benefit your trade show strategy in the long run.

• Explore Portable Displays and Rentals: Adding a last-minute trade show to your Q4 schedule can be worthwhile, as long as your team has high-quality portable or rental displays. Work with a trusted trade show experience partner to create a flexible trade show strategy with portable displays or rental exhibits. 

Start Strong in Q1

Since Q1 is a time to forecast goals and plan ahead, trade shows can be incredibly beneficial for companies. Early trade shows highlight key trends and help companies lay the groundwork for growth.

Here are two tips for successful Q1 trade shows:

• Partner with a Reliable Trade Show Experience Company: A company that specializes in impactful trade show display booths can help your team plan for a successful year of trade shows.

• Create a Goal-Oriented Strategy: Whether you’re designing a new trade show booth or refreshing your current one, start by identifying clear goals for the year ahead. 

With these tips in mind, your team can make the most of Q4 or Q1 trade shows. 

About Skyline Exhibits

 Make an unforgettable statement at your next event with custom trade show exhibits from Skyline Exhibits. As a global leader in the trade show experience industry for over 45 years, Skyline Exhibits is dedicated to helping brands of all sizes create lasting impressions and achieve real results. With eye-catching designs to help elevate your brand, including custom modular exhibits, exhibition rentals, comprehensive exhibiting services, immersive experiences, and more, Skyline Exhibits is your marketing team’s full-service trade show partner for high-impact solutions.

 Refresh your trade show strategy with help from https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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