Skyline Exhibits

Engaging trade show booths are more likely to generate buzz on the trade show floor, which means more leads and more business. But having a booth is one thing; making it engaging and captivating is another. There are several ways to improve engagement, from telling a compelling story about your business, product, or service to creating a design that takes attendees on a journey through your booth. Here are some tips to consider.  Tell Your Story Your main objective in expo booth design is to tell a story. It must be a compelling story about your business, product, or service. You need to convey your brand’s values, message, and personality, all in a cohesive, engaging narrative. That means creating compelling content that clearly communicates your value points, inspiring and resonating with everyone who wanders into your booth. A well-crafted message will endure much longer than the trade show, sticking with attendees and encouraging them to connect with you aft...

Is your brand looking to design a custom trade show booth for the next big event or convention in your industry? Start by researching which type of booth might be right for your business. It needs to showcase your story, highlight your products and services, attract attendees, and create an impactful experience they’ll remember, all while staying on budget. Here are a few options to consider. Large Exhibit Large exhibits make a statement. Finding a partner that can help your brand create a large exhibit, especially a custom modular one, gives you a chance to build stunning, large exhibits that can scale to the show space. The key is to maintain consistent branding in your trade show booth design across different shows. Whether you are looking for a multi-story booth with a meeting area or an immersive peninsula design, you can find a variety of large exhibits to suit booth footprints and your brand’s specific needs. Use digital activations to engage your audience and ...

There are plenty of ways to measure success at a trade show, from how many attendees visit your booth to the overall ROI of your trade show budget. No matter how your team defines success, achieving your goals starts by tracking key metrics and refining your overall strategy accordingly. Dwell time is one of the most valuable metrics your team can track. It not only tells you how long people are spending at your booth but also what aspects of your trade show booth design they found the most engaging. Here’s everything you should know about tracking dwell time and how to use this insight to refine your trade show strategy. How Can You Track Dwell Time? A great trade show booth does more than engage attendees. It also provides your team with valuable insights about their overall trade show performance. When you design a custom booth with a reliable trade show experience partner, you can equip your booth with digital activations such as attendee tracking software. Atten...

You breathe a sigh of relief as your expo booth design is safely dismantled, stored, and shipped to its next destination. Your sales team has worked hard at the show, connecting with attendees and collecting their information. However, you aren’t done yet. To maximize your trade show experience, use the following post-show marketing strategies, which will be your pot of gold at the end of the rainbow. Step 1: Put Your Leads Into Your CRM After the show, you’ll want to put the new leads you’ve generated into your customer relationship management software. This should be the first thing you do when you return to your office. Trade show leads have a short shelf life, so you’ll want to take action quickly. A good rule of thumb is to send a follow-up email within three days of the show ending. After adding new leads to your CRM, don’t forget to assign each lead to a department or salesperson. As you enter your leads, include notes about what was discussed with each contact, ...

The idea of attending your first trade show can feel daunting. However, the reward of showcasing your brand, products, and services in front of a new audience with a modular custom trade show booth is well worth the time and investment. If you’re wondering whether you’re ready for your first trade show, here are a few details to consider when you take the leap. Planning: Knowing Your Audience Planning your first trade show three to six months ahead of time will help you feel confident as the event approaches. Especially with your first show, the more prepared you are, the better.  Before you decide which trade show to attend and explore booth design options, you’ll want to have a firm grasp on your ideal audience. Knowing your audience well will help you find the right trade show to promote your products and services. Then, you can decide on the best way to attract your target audience with your trade show booth design and keep them engaged once you have their atte...

  As you head into 2025, looking back on the previous year’s pivotal trade show lessons can be helpful in several ways. Applying key lessons you learned last year can help you hone your 2025 trade show strategy so you can enjoy even more success this year. Here are three lessons to carry forward into 2025 to help your business continue to grow. Prioritizing Attendee Engagement Is More Essential Than Ever Last year, the trade show industry continued to prove that attendees value immersive experiences and engaging content more than ever. You can harness this in your 2025 strategy by creating memorable experiences for your audience that foster lasting connections. An engaging custom trade show booth with interactive touchscreen displays and personalized experiences will help you make a significant impact in the year ahead. There are several ways your booth can make a meaningful impact for attendees. Engaging audio and visual techniques to draw people in, a talented sales team wit...

If you’re under the impression that buying your trade show exhibition booth is the only option, it may be time to rethink your strategy. Renting select features or an entire display can be cost-effective, environmentally friendly, and help you stay ahead of the curve at 2025 trade shows. Despite what you may have heard, rented trade show displays can deliver phenomenal value and drive real results. Here’s why renting portable trade show displays should be a part of your 2025 trade show strategy. Rental Exhibits Deliver the Same Quality Too many people think that displays and booths for rent are of a lesser quality than the ones for sale. This couldn’t be further from the truth. However, it all depends on the vendor. For example, Skyline Exhibits is a leader in the trade show space because they offer top-quality custom trade show displays for sale and for rent. You Can Use Rental Components to Elevate Your Owned Assets One benefit of ordering a rental is that you can integrate it ...

One of the first—and most important—decisions your marketing team makes before attending trade shows is whether to rent or buy your booth. Evaluating your company’s trade show strategy and schedule is one of the best ways to decide whether renting, buying, or a hybrid approach is best. Here’s everything you need to know about purchasing and renting a trade show booth and how these options apply to different marketing strategies. Buy: Make a Splash at Key Shows Well-established companies might prefer to make a lasting impression at a few large shows rather than attend several smaller shows. Purchasing a custom modular trade show booth is a great option for marketing teams who are focusing on a select number of key shows this year. While shipping, storing, and setting up large booths can be burdensome for companies traveling far and wide to trade shows, they’re a great option for businesses focusing on making a splash at prime shows. When you design your custom trade show booth with ...

People may think success has to do with luck, but thriving business owners know that it’s a result of diligent planning, consistency, and hard work. This is especially true at trade shows, where countless businesses from similar industries build connections, share insights, and compete for attendee attention. The key to performing well at trade shows is designing a custom trade show booth and data-driven strategy that allows your team to track key performance indicators. By identifying clear goals and tracking them with reliable metrics, your team can pivot its trade show strategy for each show. Ready to elevate your team’s trade show strategy with a measurable approach? Here are three common trade show goals and which KPIs your team should track to achieve them. Expand Into New Markets: Booth Traffic Trade shows are a great marketing tool for companies that want to expand into new regional markets or broaden their target demographic. Booth traffic is a key performance i...

If you’re like most, you want to create an immersive brand experience that will keep attendees engaged in your trade show booth. This means you should go above and beyond traditional banners and signs. Blending digital and physical brand activations within your custom trade show booth will create an impactful experience for attendees to truly connect with your brand. Here’s how to use immersive digital activations and artificial intelligence (AI) within your trade show booth experience while keeping the personal touches that make your brand unique. Enhance Attendee Engagement with Digital Activations The first step to building personal connections is attracting attendees to your booth. That’s why digital activations can be so powerful in the modern trade show circuit. Attendees are naturally drawn to technological integrations like interactive touchscreens, virtual reality games, and augmented reality experiences. These multi-sensory experiences stand out, and can leave...

Just like a gorgeous three-tiered cake, the luxury wedding industry has many layers. Business-to-business connections keep this diverse industry thriving, which is why trade shows are a great way for companies to expand. After all, every brand that creates jaw-dropping gowns needs high-end boutiques to showcase their designs, and trade shows bring these two businesses together. Partnering with a trade show experience company that specializes in custom trade show displays and data-driven strategies can help your company make the most of your next luxury wedding trade show. Here are three ways the right preparation can help you build business-to-business connections at your next luxury wedding trade show. Identify Distinct Target Audiences While a typical wedding expo caters to individual couples, breaking into the luxury wedding industry requires business-to-business networking. To align your strategy with luxury wedding trade shows, start by researching your target audience. After ...