Rent, Buy, or Both? How to Design the Perfect Booth for Your Trade Show Strategy

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One of the first—and most important—decisions your marketing team makes before attending trade shows is whether to rent or buy your booth. Evaluating your company’s trade show strategy and schedule is one of the best ways to decide whether renting, buying, or a hybrid approach is best.

Here’s everything you need to know about purchasing and renting a trade show booth and how these options apply to different marketing strategies.

 Buy: Make a Splash at Key Shows

Well-established companies might prefer to make a lasting impression at a few large shows rather than attend several smaller shows. Purchasing a custom modular trade show booth is a great option for marketing teams who are focusing on a select number of key shows this year.


While shipping, storing, and setting up large booths can be burdensome for companies traveling far and wide to trade shows, they’re a great option for businesses focusing on making a splash at prime shows. When you design your custom trade show booth with an industry leader that offers asset management services in major trade show cities—such as Las Vegas or Orlando—storing and setting up your exhibit is easy.

 Rent: Venture Into New Markets

Trade shows are also an incredible way to build brand recognition and break into new markets. A trade show strategy that involves covering a lot of ground is ideal for companies who want to establish themselves as a reputable name in their industry and expand their client base. Renting a high-quality exhibit is perfect for busy, on-the-go marketing teams.

A reliable partner in the trade show experience industry can help growing businesses create an eye-catching rental booth tailored to their busy trade show schedule. Rental options give marketing teams the freedom to pivot and adapt trade show strategy, allowing them to make the most of their busy schedule. Plus, renting an exhibit cuts down on operating and asset management costs, making this an efficient way for trade show teams to use high-quality features without ongoing expenses.


Hybrid: Impress with Immersive Technology

Whether your team is launching a new and exciting product at an upcoming tech show or wants to help attendees connect with your brand’s story, immersive digital features can help. This strategy is great for both growing and established companies. It allows your team to highlight your brand’s unique offerings while also creating a memorable experience.

Enhancing your trade show booth with unique rental features is one of the best ways to create an impressive, innovative trade show experience. While customized structures that you own can help your team build brand recognition, rental features allow you to use the latest technology at upcoming trade shows—from augmented reality to gamification. To make the most of this savvy hybrid approach, turn to a reliable trade show experience partner to choose rental features that are compatible with your current booth.

Determining your trade show strategy is the best way to decide if you should rent, buy, or create custom trade show displays or a hybrid trade show booth. With guidance from a trusted trade show experience partner, your team can create a booth that stands out at trade shows this year.


About Skyline Exhibits

 Skyline Exhibits designs and builds custom trade show booths to capture the attention of potential customers and convert leads into sales. By working with your business to understand your ideal trade show audience, goals, and brand, Skyline Exhibits can design a high-impact booth, no matter your industry. Their dedicated in-house exhibit design, production, and strategy team has the expertise to deliver stunning, one-of-a-kind booths with high-impact graphics that keep trade show attendees engaged. They even offer asset management services to help manage your trade show program and optimize setup at your next event. Whether you’re looking for portable trade show displays or an immersive trade show booth that stands out from the crowd, trust Skyline Exhibits to transform your approach.

 Explore unique rental features for trade show booths at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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