Skyline Exhibits

If your company is thinking about adding trade shows to your marketing strategy, there’s a lot to consider. On one hand, trade shows offer a one-of-a-kind opportunity for businesses to make in-person connections. On the other hand, creating a trade show display and strategy is an investment that marketing teams have to justify. Working with a trusted trade show experience partner can help marketing teams develop a data-driven trade show strategy that boosts ROI. However, there are plenty of surprising ways that exhibiting at trade shows can help companies thrive, in addition to generating leads and driving revenue. Here are three surprising ways that trade shows can benefit companies. Stay Up to Date on Industry Trends Does your company provide software solutions for small retail businesses? Is your brand a trusted name in the hospitality industry? Trade shows give companies in nearly every industry, from manufacturing to media, a unique opportunity to gather in one spa...

When designing a trade show exhibit, it can be easy to get caught up in the excitement of the latest technology, the brightest signage, and the most intricate graphics. While it’s true that these attention-grabbing features can help exhibitors stand out on the trade show floor, it’s also possible to have too much of a good thing. The key to creating an impactful, effective trade booth design is knowing how and when to use unique features strategically. Think of it this way: if your booth were a meal, touchscreens, signage, and other elements would be like spices and seasoning. Using the right ones at the right time transforms a simple booth into a memorable experience. Overdoing it, however, can overwhelm attendees. Here are three ways to keep your booth sleek, simple, and captivating. Use Free-Standing Tech Digital features are an incredible way to captivate attendees and add an interactive element to your booth. However, a plethora of tablets, mobile devices, and head...

Creating an engaging exhibit that showcases your unique brand is the key to capturing attention and helping attendees connect with your brand. However, what truly boosts ROI is an exhibit design that lays the groundwork for a strong follow-up strategy. Turning those day-of conversations into post-show conversions is all about follow-through. Here are three ways to design an exhibition booth or display that improves your team’s post-show strategy. Make a Lasting Impression First and foremost, a worthwhile exhibit should make a lasting impression on attendees. Whether your team has the budget for a customized exhibition booth design or a portable display, the right trade show experience partner can help you create an exhibit that stands out. High-quality graphics, durable materials, and interactive features are excellent ways to enhance the day-of experience, and these features can actually boost your follow-up strategy as well. An eye-catching booth or display can make ...

There are plenty of ways to measure success at a trade show, from how many attendees visit your booth to the overall ROI of your trade show budget. No matter how your team defines success, achieving your goals starts by tracking key metrics and refining your overall strategy accordingly. Dwell time is one of the most valuable metrics your team can track. It not only tells you how long people are spending at your booth but also what aspects of your trade show booth design they found the most engaging. Here’s everything you should know about tracking dwell time and how to use this insight to refine your trade show strategy. How Can You Track Dwell Time? A great trade show booth does more than engage attendees. It also provides your team with valuable insights about their overall trade show performance. When you design a custom booth with a reliable trade show experience partner, you can equip your booth with digital activations such as attendee tracking software. Atten...

Every marketing team takes a different approach to trade shows. Some focus on enhancing their exhibit booth designs with the latest and greatest digital features. Others focus on training their sales teams to connect with attendees and represent their brand. Whether your trade show team is tech-savvy, human-oriented, or both, a great should exhibit tell a story. Here are a few reasons why crafting a compelling narrative is the key to trade show success and how to infuse your exhibit with storytelling features. Why Are Narratives Important? Storytelling is how we connect with people and learn about the world. Whether you’re catching up with your friends from college or pitching a new idea to your team, chances are you’re crafting a compelling, relatable narrative to paint a picture. Even though the trade show landscape is busy, competitive, and constantly evolving, narratives are a reliable way to connect with attendees and showcase your brand. When your display or bo...

Every stand-out marketing strategy consists of three parts: crafting a compelling message, reaching the right people, and connecting with them at the perfect time. Because of this, a great trade show strategy begins with identifying your target audience. Once your team has a clear vision of who can benefit from your company’s products or services, you can build your trade show booth design and attendee journey with them in mind. Once your marketing team has identified your ideal audience and built out buyer personas, it’s time to refine your strategy. Here are three ways to tailor your trade show strategy to your target audience. Reach Out with Research Identifying your target audience takes plenty of research, as does connecting with them in real life. After all, your buyer personas are just a general idea of what your target audience looks like: your real audience is out there in the world! Because of this, a great trade show strategy involves researching who will be a...

Trade shows are a rare opportunity for businesses to make face-to-face connections with potential clients and fellow industry experts. That’s also why they’re such a great way for brands to establish trust and elevate their reputation. Making and delivering on pre-show promises can drive traffic to your trade show booth and show attendees that they can count on your products and services. An effective trade show strategy should involve pre-show outreach and a worthwhile in-person experience. Here are three promises to include in your pre-show strategy and how to deliver on them. A Worthwhile Experience Incredible trade show displays do more than simply teach attendees about your company. A great trade show display or booth should also deliver a memorable, worthwhile experience. After all, trade shows are all about face-to-face interactions, so a great display should offer more than the information on your company’s website. When your company reaches out to potential cust...