3 Pre-Show Promises Your Trade Show Team Should Deliver On

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Trade shows are a rare opportunity for businesses to make face-to-face connections with potential clients and fellow industry experts. That’s also why they’re such a great way for brands to establish trust and elevate their reputation. Making and delivering on pre-show promises can drive traffic to your trade show booth and show attendees that they can count on your products and services.

An effective trade show strategy should involve pre-show outreach and a worthwhile in-person experience. Here are three promises to include in your pre-show strategy and how to deliver on them.

A Worthwhile Experience

Incredible trade show displays do more than simply teach attendees about your company. A great trade show display or booth should also deliver a memorable, worthwhile experience. After all, trade shows are all about face-to-face interactions, so a great display should offer more than the information on your company’s website. When your company reaches out to potential customers to invite them to visit your booth at an upcoming trade show, you’re promising a unique in-person experience.

In order to deliver on this promise, design a trade show booth or display that takes attendees on a journey. Gamification, augmented reality, video monitors, and touchscreens are all great ways to infuse your trade show booth with engaging storytelling features. A well-trained marketing team with a compelling, story-driven approach can make the most of these features and help attendees connect with your brand.

In-Person Perks

Your team’s pre-show messaging should do more than let people know your company will be attending an upcoming show. It should also incentivize them to visit your booth. Whether you’re posting on social media or sending out emails, be sure to mention in-person perks for people who stop by your exhibit. Offering consultations, deals, or giveaways is a great way to generate interest in your booth before the show. Plus, it allows your business to deliver on a promise right away.

Many exhibitors might be tempted to simply hand out branded pens or business cards. However, unique in-person perks are more effective in the long run since they are more memorable and worth including in your pre- and post-show messaging. By promising and delivering on in-person perks, your team can generate meaningful leads at your next show.

Product Demonstrations or Presentations

Hosting product demonstrations or informative presentations is a great promise to deliver on at trade shows. Not only do these sessions allow attendees to get hands-on experience with your company’s offerings, but they also establish your brand as a credible, recognizable name in your industry. To generate a buzz about your presentations, be sure to include times and explanations in your pre-show messaging.

A trade show experience partner that specializes in eye-catching trade show display booths can help your team create the perfect setting for your product demonstrations and presentations. With interactive digital activations and a unique layout, your team’s booth will be ready to deliver on this pre-show promise.

By including one (or all) of these promises in your pre-show outreach messages, your team can build trust and drive engagement at your next trade show.

About Skyline Exhibits

Are you a trade show marketer? Your time and money are valuable. You need a show-stopping trade show booth to capture the attention of even the most distracted attendees. With Skyline Exhibits, you get just that. For over 40 years, Skyline Exhibits has fabricated custom trade show booths and exhibition rentals with stunning graphics and digital activations that engage trade show attendees. Not only that, their team offers next-level customer service through each step of the process, from the first discovery call to the moment you see your trade show booth light up on the show floor. They offer a variety of displays and booths to fit your needs and even offer logistical services to streamline your next event. If you’re looking to advance your trade show strategy, Skyline Exhibits can help you and your team excel.

Looking for a trade show experience partner you can trust? Visit https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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