Posts

Celebrate Innovation: How to Prepare for the 2026 CES with Skyline Exhibits

Image
The Consumer Electronics Show, which will take place from January 6-9 in 2026, is one of the most important tech events in the world. This four-day event spotlights groundbreaking innovation in the consumer tech industry, making it an incredible opportunity to network, gain industry insight, and connect with prospective customers. To stand out in a setting that celebrates emerging technologies, exhibitors need a high-impact custom trade show booth and strategy. As a trusted trade show experience partner, Skyline Exhibits can help your team navigate every step of your trade show preparation, from pre-show planning to post-show follow-ups. To contact Skyline Exhibits, call (651) 565-1733 . Learn more about Skyline Exhibits and start planning your CES trade show strategy today at https://skyline.com/ Here are two ways Skyline Exhibits can help companies stand out at the 2026 Consumer Electronics Show. Start Refining Your Strategy Making the most of a large, international trade show...

Maximize Your Investment: 5 Ways to Repurpose Your Trade Show Booth

Image
Are you looking to make a splash at your next industry event? Finding effective options within your budget can be a challenge, especially for smaller companies that are attending trade shows to kickstart their growth. Whatever your situation, smart spending and strategic booth design go a long way. The good news is, you can make a big impact with a streamlined design. In fact, it’s the smart choice. When it comes to booth design, there are practical ways to stay on budget without compromising style or your presence on the trade show floor. Here’s how flexible, scalable booth designs are a simple way to stay versatile in an unpredictable market. Reduce Cost, Maintain Impact Cutting costs can be as simple as reducing weight. The lighter your setup, the less labor you will need. If you scale back to a lightweight, modular exhibit design, you’ll be able to install and dismantle it faster at events. Try a Portable Design Do you have a small marketing team? Are you looking ...

Portable Designs, Lasting Impacts: 3 Benefits of Portable Trade Show Displays

Image
Making a lasting impact at trade shows starts with an eye-catching display and a fantastic team. With a portable display, standing out on the trade show floor can be simple and straightforward. Here are three ways marketing teams can benefit from high-quality, high-impact portable displays. Dynamic Show Schedules Your industry is fast-paced, and your business is innovative. You deserve a trade show display that can keep up. A large booth can capture attention at trade shows, but designing, shipping, and installing these exhibits can take months of planning. With a high-impact, portable trade show display, your team can exhibit at shows on shorter notice and maximize your trade show schedule. Whether your team already has a large modular booth or is planning to attend trade shows with a modest marketing budget, a high-quality trade show display can add flexibility to your annual trade show schedule. Lower Asset Management Costs Storage, shipping, and installation are al...

Ready to Refine Your Trade Show Strategy? Check Out 3 Cost-Effective Tips

Image
It’s already time to start preparing for 2026 trade shows, especially if your company is planning to attend large, industry-leading shows like the Consumer Electronics Show (CES) or the SHOT Show. Luckily, a few cost-effective tips can help your team boost your marketing ROI and stand out at trade shows. Here are three clever ways to revamp your trade show booth or strategy.  Start with a Schedule Fine-tuning your trade show schedule is the key to standing out while staying within your budget. Before revamping your trade show strategy or expo booth design for 2026, take a look at your team’s upcoming show schedule. If your team wants to maximize your travel schedule, design a custom modular booth with a trusted trade show experience partner. A modular design can let your team adapt to different shows with varying size requirements. Focus on Strategy A trade booth design that takes attendees on a memorable, experience-driven journey is one of the best ways to mak...

From the Track to the Trade Show Floor: How Exhibit Design is Evolving at PRI

Image
The Performance Racing Industry (PRI) show is a fast-paced, competitive, and highly technical trade show. It mirrors the high-pressure, high-performance world it represents. Much like the racing industry, success on the show floor demands speed and precision. Exhibitors are expected to make a lasting visual impact, regardless of team size or budget. Here are a few tips to help you adapt your exhibit design for maximum impact. Exhibit Designs That Move Like a Machine Adopting a “pit crew” mindset is key in exhibition booth design . Every element should be efficient, reusable, and easy to modify. In a fast-moving environment like PRI, functionality is everything. Many exhibitors in the space are building multi-show booth plans, designing once and then reusing them.  The trend is moving away from static stock setups and towards custom exhibit design. If you’re selling performance, you need a high-performance booth that can adapt to different footprints. From Garage to ...

Creative and Cost-Effective: What to Know About Modular Trade Show Booths

Image
Designing a custom trade show booth is more than an item on your team’s checklist; it’s one of the biggest investments in a marketing budget. With a measurable trade show strategy and a modular exhibit, this investment can deliver major returns. Here are three reasons customized modular trade show booths are a cost-effective exhibiting solution. Reconfigure the Footprint Your company adapts to your industry, so your marketing team deserves an exhibit that adapts to different shows. When your team works with a trusted trade show experience partner to create a modular trade show booth design , you can reconfigure your exhibit to suit multiple footprints. Look for comprehensive custom modular systems that can adapt to different layouts, like 20x40 booth components that can be repurposed as a 10x10 setup by removing a module. This flexibility maximizes your marketing schedule and is a cost-effective alternative to designing and managing multiple exhibits.  Refresh the Si...

Tips for Maximizing Trade Show Engagement Based on Psychology

Image
Standing out on a trade show floor can feel nearly impossible. Your booth can get lost in a sea of networking, product showcasing, and selling. Combat that with a concrete strategy rooted in psychology so you can make a lasting first impression. Booth design is more than looks; it's about leveraging human behavior and the art of attraction to create an unforgettable experience.  The Power of Color We digest color in three fundamental ways: hue, saturation, and value. Essentially, we first notice hue, then register intensity (from vivid to muted), and finally read it as light or dark. Bright, bold colors are initial attention grabbers. Ditching muted tones and going bold is a great move. Red, for example, is a powerful hue tied to both positive and negative emotions; it's universal in impact, evoking passion, urgency, and energy. Yellow, often linked to high energy, feel-good vibes like happiness and optimism, is considered a “high-feel” color. Decide on the ener...