Posts

Design + Strategy: What to Know When Creating a Trade Show Booth in 2026

Image
In today’s fast-paced business world, trade shows provide a priceless opportunity to make face-to-face connections. However, designing custom trade show displays is an investment, so it’s essential for marketing teams to develop an ROI-driven strategy. Are you ready to learn what exhibitors should know about design and strategy when preparing for 2026 trade shows? Let’s start by addressing a few common questions about trade show exhibits.   Are Custom Trade Show Booths Worth the Investment? With a strong design and strategy, custom trade show booths are an invaluable marketing asset. If your team wants to explore trade shows before investing in an exhibit, find a trade show experience partner that offers custom exhibition rentals . With a high-quality rental, your team can explore different layouts, design elements, and strategies before committing to an exhibit purchase.  How Do I Design a Booth That Attracts People at a Trade Show? Booths with eye-catching grap...

How to Stand Out at Major Trade Shows: Tips for Small and Moderate Budgets

Image
Are you showcasing your catering business at the National Restaurant Association Show in May 2026? Or is your construction management software company exhibiting at FABTECH in October 2026? Trade shows are valuable for businesses across various industries, but standing out at competitive shows requires a well-planned approach. Your trade show booth design is your greatest asset when it comes to engaging attendees, building your reputation, and creating lasting partnerships. How can you design an attention-grabbing trade show booth with a small or medium budget? Keep reading to find out. How to Design a Trade Show Booth on A Budget Large trade shows can feel intimidating to growing businesses. After all, how can you stand out among industry giants with endless marketing budgets? Luckily, trade shows are structured to benefit exhibitors of all sizes, and the right strategy will connect you with the right audience. If you’re wondering how to design a trade show booth on a budget, here ar...

Tasty Trends: How to Stand Out at Food Industry Trade Shows in 2026

Image
The food industry is about celebrating community, culture, and innovation. This industry is centered around human interaction and experience, so trade shows are an effective way to build connections in the food industry. Creating booths for trade show success starts with researching key trends ahead of time.  Are you ready to stand out at 2026 food industry trade shows? Keep reading to learn about key trends and how to incorporate them into your exhibit design. What Are the Latest Trends in Exhibition Booth Design? Just like prebiotic fibers and black sesame seasoning are poised to dominate consumer-facing food products in 2026, certain trends will reshape food industry trade shows. Here are three trends exhibitors in the food industry should know about. Delicious Demonstrations Whether your business specializes in high-quality kitchen appliances or authentic French pastries, trade shows are the perfect place to showcase your expertise. A custom exhibit design can provide your te...

Rent a Trade Show Booth From Skyline Exhibits for a Simple, Sustainable Solution

Image
If you’re working within a budget or need to change your booth, graphics, or messaging from one trade show to another, Skyline Exhibits will help you find your ideal rental exhibit with features for success. With premium exhibit design services, Skyline Exhibits ensures that brands have what they need to make a good impression at trade shows. With them, you can enjoy greater flexibility along with design services and customizations that make trade show booths stand out. What’s more is that Skyline Exhibits rents the same high-quality booths that they sell, allowing you to get the same quality look and feel whether you rent or purchase.  Learn more about Skyline Exhibits and their rental services at https://skyline.com/ For more information and to connect directly with Skyline Exhibits, visit their Contact Page . Customize Your Trade Show Exhibit Rental for Consistent Branding Are you asking yourself if rented trade show booths are customizable? With Skyline Exhibits, they a...

3 Reasons to Upgrade Your Trade Show Booth with a Private Meeting Space

Image
A trade show gives you an opportunity to bring your brand to life through an impactful trade show booth design . You strategize and plan your booth to perfection, wanting to make a lasting impression on attendees who engage with your exhibit. That’s why it’s essential to have a space that facilitates these conversations. A private meeting pod is an ideal space to host meetings, encourage conversation, and enhance the overall experience of your exhibit. Showcase Your Brand How can exhibition booth design improve brand awareness? It starts with your signs and graphics. The key is to stand out on the trade show floor and leave a lasting impact on attendees. A private meeting pod can do both, providing a highly brandable space while creating a unique, personal atmosphere. You should customize your meeting pod with brand assets, such as a logo or brand colors, to ensure that this feature is memorable and attributable to your business. It’s an interactive trade show booth design...

How to Make Your Trade Show Exhibit More Immersive

Image
Building an engaging exhibit is one of the keys to a successful trade show performance, but how do you make your booth as engaging as possible? One way to make an exceptional booth design stand out is with immersive features. Here’s what you need to know. What Is an Immersive Experience?  An immersive experience allows attendees to better engage with your booth, which increases message retention and helps you quality leads. These experiences sometimes resemble a “gamification” of the space, featuring high-tech, moving graphics, interactive displays, and other enhancements. Immersive experiences work particularly well for medium- to large-sized exhibits, and you can customize them to align with your brand. The goal is to immerse an attendee in your products, services, and brand as a whole. Are Rented Trade Show Displays Customizable?  Even if you’re renting a trade show exhibit, you can still customize your exhibit. You can customize the size and layout of your boo...

3 Trade Shows to Prepare for in 2026

Image
The 2026 slate of trade shows is quickly approaching, and you might wonder, What mistakes should I avoid when designing a trade show booth? One mistake to avoid is waiting until the last minute to create a trade show booth display that makes an impact. The second mistake is not planning out your 2026 trade show calendar in advance. If you haven’t already, it’s time to plan for the hottest trade shows of 2026. The following trade shows have a significant impact on their respective industries, and the impressions you make by building connections and engaging with attendees can set the stage for business success. Natural Products Expo West Anaheim, CA: March 3-6 The Natural Products Expo West, known as Expo West, is a trade show that continues to grow, exhibiting information, products, and businesses from natural and organic professionals. This trade show is an ideal platform for business owners to market natural and organic food and beverages, health and nutrition products, a...