Design + Strategy: What to Know When Creating a Trade Show Booth in 2026
In today’s fast-paced business world, trade shows provide a priceless opportunity to make face-to-face connections. However, designing custom trade show displays is an investment, so it’s essential for marketing teams to develop an ROI-driven strategy. Are you ready to learn what exhibitors should know about design and strategy when preparing for 2026 trade shows? Let’s start by addressing a few common questions about trade show exhibits. Are Custom Trade Show Booths Worth the Investment? With a strong design and strategy, custom trade show booths are an invaluable marketing asset. If your team wants to explore trade shows before investing in an exhibit, find a trade show experience partner that offers custom exhibition rentals . With a high-quality rental, your team can explore different layouts, design elements, and strategies before committing to an exhibit purchase. How Do I Design a Booth That Attracts People at a Trade Show? Booths with eye-catching grap...