How to Make Your Trade Show Exhibit More Immersive

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Building an engaging exhibit is one of the keys to a successful trade show performance, but how do you make your booth as engaging as possible? One way to make an exceptional booth design stand out is with immersive features. Here’s what you need to know.

Sierra Pacific Windows trade show booth with window displays, product demos, and overhead branding in a large expo hall

What Is an Immersive Experience? 

An immersive experience allows attendees to better engage with your booth, which increases message retention and helps you quality leads. These experiences sometimes resemble a “gamification” of the space, featuring high-tech, moving graphics, interactive displays, and other enhancements. Immersive experiences work particularly well for medium- to large-sized exhibits, and you can customize them to align with your brand. The goal is to immerse an attendee in your products, services, and brand as a whole.

Are Rented Trade Show Displays Customizable? 

Even if you’re renting a trade show exhibit, you can still customize your exhibit. You can customize the size and layout of your booth, and also add immersive features and elements. This way, you can create an immersive booth without having to commit to a single design long-term.

ECI software trade show booth with digital kiosks, red hanging signage, and interactive displays on the show floor

Immersive Features a Business Can Incorporate 

There are a few ways a business can incorporate immersive features, or you can do a combination for your exhibit. When you customize your exhibit using trade show booth design services, you can select the features that best align with your goals. These features should explain the benefits of your products or services, creating a surprise-and-delight moment as attendees interact with your booth. Here are a few exhibition booth design ideas for experiential marketing:

LED Tiles

LED tiles can display a variety of content and come in a variety of sizes. You can use LED tiles as a large display for games, if they align with your business, or automatic presentations that run on a loop. LED tiles are scalable, allowing for better customization. You can use vibrant colors and dynamics to showcase your brand and make the exhibit memorable.

Touchscreens

There are multiple touchscreen options available for exhibitors working with a booth design company, including kiosks, tables, and sliders. They can tell a story, offer information about your services and products, and provide an interactive way to discover details about your company.

Attendees networking around modern white demo tables on a pink carpeted trade show floor with branded overhead signage

Augmented Reality 

This is a hands-on experience that not only gives people a great way to interact with your exhibit through an immersive experience but also allows exhibitors to track analytics and metrics on those engagements. You can uncover the number of users who try on headsets, the most popular items they select from augmented reality menus, and dwell time. It’s an excellent way to leverage your exhibition booth rentals to the fullest.

About Skyline Exhibits

What makes a trade show exhibit impactful? Unique branding, high-quality construction, and data-driven strategies help brands stand out at trade shows, which is why Skyline Exhibits offers comprehensive exhibit booth design services. Whether your team is planning for a major trade show months in advance or needs a convenient, portable display for last-minute opportunities, turn to Skyline Exhibits. With decades of experience in the trade show industry, Skyline Exhibits has the resources and services your team needs to exceed its marketing goals.

Start designing an immersive exhibition booth with Skyline Exhibits at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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