Go Green: How to Make Your Trade Show Strategy More Sustainable

Trade shows require time and resources, so it’s important for marketers to make their strategies efficient and cost-effective. An eco-friendly trade show strategy is not only more sustainable for the environment; it’s also more sustainable for your budget. Ready to create a booth design for trade show success? Here are a few ways to make your exhibit design and strategy more sustainable, and how these changes can benefit your business in the long run. Give Experiences, Not Swag We’ve all been there. You’re walking through the aisles at a trade show, and it seems like every company is handing out keychains, pens, notepads, and treats. Branded pieces of swag might charm attendees in the moment, but those items will likely end up in a landfill after a few weeks. Instead of spending a chunk of your marketing budget on easy-to-forget goodies, give your attendees something more meaningful: an experience. By enhancing your booth with digital features that offer hands-o...