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Go Green: How to Make Your Trade Show Strategy More Sustainable

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Trade shows require time and resources, so it’s important for marketers to make their strategies efficient and cost-effective. An eco-friendly trade show strategy is not only more sustainable for the environment; it’s also more sustainable for your budget. Ready to create a booth design for trade show success? Here are a few ways to make your exhibit design and strategy more sustainable, and how these changes can benefit your business in the long run.  Give Experiences, Not Swag We’ve all been there. You’re walking through the aisles at a trade show, and it seems like every company is handing out keychains, pens, notepads, and treats. Branded pieces of swag might charm attendees in the moment, but those items will likely end up in a landfill after a few weeks. Instead of spending a chunk of your marketing budget on easy-to-forget goodies, give your attendees something more meaningful: an experience. By enhancing your booth with digital features that offer hands-o...

4 Ways to Streamline the Trade Show Exhibition Process

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Are you trying to order trade show display booths for upcoming shows, but finding it hard to design the booth? Do you need someone to help you with logistics? Exhibiting at a trade show can be a lot of work, but partnering with experts and streamlining certain steps can improve your company's entire experience. Here are a few tips that can make your next show a success. Get Design Help Finding the right company to help you design a trade show display or booth is vital. It’s helpful if they can also fabricate the booth, streamlining the entire creation process. Professional trade show booth vendors can help create captivating visuals that will make your company stand out. The right company will also go beyond graphics and will create narratives to resonate with your target audience while leveraging technology to bring your company or product’s story to life. They might even help analyze your booth’s key performance metrics, so you can see what worked and make adjus...

4 Tips for Better Trade Show Booth Engagement

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Engaging trade show booths are more likely to generate buzz on the trade show floor, which means more leads and more business. But having a booth is one thing; making it engaging and captivating is another. There are several ways to improve engagement, from telling a compelling story about your business, product, or service to creating a design that takes attendees on a journey through your booth. Here are some tips to consider.  Tell Your Story Your main objective in expo booth design is to tell a story. It must be a compelling story about your business, product, or service. You need to convey your brand’s values, message, and personality, all in a cohesive, engaging narrative. That means creating compelling content that clearly communicates your value points, inspiring and resonating with everyone who wanders into your booth. A well-crafted message will endure much longer than the trade show, sticking with attendees and encouraging them to connect with you aft...

3 Big-Picture Ways Trade Shows Can Strengthen Your Brand

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Plenty of businesses view trade shows as only a marketing tool, but these industry-oriented events are about so much more than driving sales. While it’s true that trade shows can help brands expand into new markets, generate meaningful leads, and boost their revenue, there are plenty of other benefits of attending trade shows. Trade shows are a significant investment, especially if your team wants to make a lasting impact. Understanding the big-picture benefits of trade shows can help marketing teams justify their budgets, design exhibition booth options, and fine-tune their trade show strategy. Here are three surprising ways trade shows can strengthen your business in the big picture. Competition Breeds Innovation Whether you’re part of a rapidly growing start-up or a well-established, family-founded company, you know that nothing gets your team fired up like a bit of healthy competition. After all, just about every piece of groundbreaking technology or revolutionary...

What Kind of Trade Booth Is Right for Your Brand?

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Is your brand looking to design a custom trade show booth for the next big event or convention in your industry? Start by researching which type of booth might be right for your business. It needs to showcase your story, highlight your products and services, attract attendees, and create an impactful experience they’ll remember, all while staying on budget. Here are a few options to consider. Large Exhibit Large exhibits make a statement. Finding a partner that can help your brand create a large exhibit, especially a custom modular one, gives you a chance to build stunning, large exhibits that can scale to the show space. The key is to maintain consistent branding in your trade show booth design across different shows. Whether you are looking for a multi-story booth with a meeting area or an immersive peninsula design, you can find a variety of large exhibits to suit booth footprints and your brand’s specific needs. Use digital activations to engage your audience and ...

3 Signs It’s Time to Refresh Your Trade Show Strategy and Exhibit

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Creating a trade show exhibit and strategy takes time and resources, so upgrading your booth and strategy is a big decision. Marketing teams might be wary about reinvesting in their trade show exhibit, but the right booth and strategy can make a real impact. An impact-driven, innovative trade show booth can help your team connect with attendees on a more meaningful level. A refinable, data-driven strategy can drive post-show conversions and boost your marketing ROI. Here are three signs it’s time for your team to upgrade your trade show exhibit and strategy. Your Company Is Evolving Your team is launching new products, but you’re maintaining the quality customer service your brand is known for. Your business is exploring new and innovative technology, but your core values are still at the heart of your mission. As your company evolves, your marketing team needs a trade show strategy that maintains the trust and authority you’ve built while celebrating innovation. ...

4 People You Might Encounter at a Trade Show

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When your team sets up your exhibit at a trade show, your first hope is that your trade show booth design will attract plenty of interested attendees. But who are they? What can you expect from these interactions? Are they trying to network with as many people and brands as possible? Or are they a potential client searching for a lasting partnership? Here are four types of attendees you can be ready to connect with at your next trade show. The Networker Attendees who are focused on networking do their research, looking into companies who will be attending the trade show and memorizing names and faces when possible. They might even have conversation starters tailored to each specific exhibitor. The Networker hopes to meet other professionals in their industry and make a lasting impression, hoping that impression leads to a mutually beneficial connection. They will likely be engaged if they stop by your booth, hand out business cards at every opportunity, and chat with as...