Post-Show Reporting: 4 Tools That Make It Easy

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Before you attend trade shows with an innovative expo booth design ready to share your brand messages with potential leads, you’ll want the right tools in place to capture important analytics and metrics. By collecting the right information with the right tools, you can easily report them to management or shareholders after the event. As you prepare for your next trade show, here are four post-show reporting tools to help make reporting easier.


Report Your Success with a Custom Dashboard

Instead of treating your exhibit marketing like a checklist, treat it like a strategy with a custom dashboard detailing all of the essential metrics your brand cares about. The best dashboards provide you with all the tools to measure and enhance your custom exhibit design. As a result, you’ll be able to justify your tradeshow spending and continually improve your performance with a data-driven exhibit strategy.

 Capture Leads with a Universal Lead Capture Tool

Trade shows are about connecting with industry professionals and attracting qualified leads to your brand. But how do you track them all? It’s worth investing in a universal lead capture tool for trade show booths. After your trade show, this tool allows you to see how many attendees visited your booth, as well as the attendees' contact information, pipeline and sales information, and post-show data for communication purposes. You should be able to export this data to your CRM of choice, so your team can follow up with leads while your brand is still top of mind.


Measure Engagement with Digital Activations

Digital activations, such as augmented or virtual reality experiences, touchscreen sliders, touchscreen tables and kiosks, and games are ways to keep people in your booth and also measure audience engagement. You can retrieve the following analytics and metrics from these digital activations.

  • Augmented and Virtual Reality: Number of users that try on the headsets, most popular menu items, time spent on the device, and opportunities for pipeline management and post-event engagement.
  • Touchscreen Sliders: You can view user engagement, the number of users, the most popular menu items, the time spent on menu items, and clicks and views on video and other media.
  • Touchscreen Tables and Kiosks: View the most popular content, the time spent on each item, videos and other media asset metrics, and opportunities for post-event engagement with touchscreen tables. With touchscreen kiosks, you can collect attendee surveys, capture leads, and engage attendees with fun games.

Track Booth Traffic with Heat-Mapping

When planning your trade booth design, having a heat-mapping tool to track how attendees interact with your exhibit provides valuable information to share with upper management or shareholders. These attendee-tracking tools not only track how attendees move through your booth but also tell you which areas are the most popular and which are the least popular. This information provides valuable insights that will help you improve your booth for the future.


About Skyline Exhibits

 The best trade show booths capture customer attention and convert that attention into leads and sales. For over 40 years, Skyline Exhibits has helped companies throughout several industries design high-impact booths that generate real results. They go above and beyond to understand their client's goals, ideal audience, and brand before their in-house exhibit design and production teams deliver a stunning, one-of-a-kind booth. Skyline Exhibits also offers innovative digital tools to help you track and manage important attendee data, along with asset management services to help manage your trade show program and streamline your trade show setup. If you’re looking for a one-stop shop for pop up trade show displays or inline trade show booths from a company that cares about helping each client succeed, look no further than Skyline Exhibits.

 Find powerful digital activations for your custom trade show booth at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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