Are Custom Trade Show Booths Worth the Investment? 3 Things to Consider

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Brands that want to stand out at trade shows need high-impact, customized exhibits. Large display booths for trade show success are a worthwhile, but substantial, investment, so marketing teams need to show a meaningful return on investment.

Let’s take a closer look at the cost and measurable results of customizing a trade show exhibit. 

Trade show booth for The Third Bull & Co. with branded signage, displays, and attendees interacting on the exhibit floor.

How Much Does It Cost to Design and Build a Trade Show Booth?

The cost of designing and building an exhibit depends on your overall goals and can range from a few thousand dollars to six figures. Custom exhibition rentals are a cost-effective way to enjoy the impact of a customized exhibit without taking on asset management expenses.

To design a custom exhibit within your budget, work with a full-service trade show partner that offers design, asset management, installation, and strategy services.

What Factors Affect the Cost of a Custom Trade Show Display?

Size and quality are two of the biggest factors that affect the overall cost of designing a trade show exhibit. However, investing in an impactful trade show strategy goes beyond designing a booth.

Here are a few other factors that influence the overall cost of a custom trade show strategy:

• Storage

• Maintenance

• Shipping

• Installation and Dismantling Services

Now that we’ve covered the cost, let’s explore the measurable return of a custom trade show booth.

AZEK and TimberTech trade show exhibit featuring wood-themed structures, product displays, and large branded signage.

How Do I Measure Trade Show Results?

To calculate trade show results, marketers compare the cost of their strategy to the benefits it yields. When evaluating the measurable return of your booth, consider financial benefits such as sales and leads, as well as non-financial benefits like increased brand awareness.

How Do I Design a Booth That Supports Lead Capture and ROI?

Designing custom trade show displays with engaging digital features, memorable graphics, and a captivating layout can help support lead capture and boost trade show return.

• Integrate Technology: Digital activations like touchscreen kiosks, gamification, and lead management tools capture attention and increase measurable results.

• Exhibit Design: High-quality graphics and a memorable layout help attendees connect with your brand.

When you work with a trusted trade show experience partner, the benefits of designing a custom trade show booth greatly outweigh the cost.

Day 7 Tech trade show booth with digital graphics, screens, counters, and seating on a modern display platform.

About Skyline Exhibits

What makes a trade show exhibit impactful? Unique branding, high-quality construction, and data-driven strategies help brands stand out at trade shows, which is why Skyline Exhibits offers comprehensive exhibit booth design services. Whether your team is planning for a major trade show months in advance or needs a convenient, portable display for last-minute opportunities, turn to Skyline Exhibits. With decades of experience in the trade show industry, Skyline Exhibits has the resources and services your team needs to exceed its marketing goals.

Ready to customize your brand’s next trade show booth? Get a quote at https://skyline.com/
Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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