3 Ways a Hybrid Trade Show Booth Can Elevate Your Strategy

By

Deciding whether to rent your trade show display or design a custom exhibit plays a major role in your overall trade show strategy. Both options have their share of advantages. Buying a trade show exhibit allows for plenty of customization possibilities, while renting a display gives your strategy flexibility.


Companies can enjoy the benefits of both with a hybrid exhibit. By supplementing your exhibit with customized and rental features, your team can take a versatile approach to each trade show. A trusted trade show experience vendor can help your team curate a flexible strategy with this hybrid approach to booth design. Here are three benefits of designing a hybrid trade show booth.

 Create a Flexible Approach

Every trade show is unique, and truly great marketing teams understand the importance of setting unique goals and curating a specific strategy for key shows. Your team may have to pull out more stops to make a splash at large shows. Or you may want to take a more scaled down, interactive approach to small, regional shows.

Purchasing a trade show booth gives companies the opportunity to create impactful, elegant exhibit booth designs, while rental features can help them adapt to a variety of shows and markets. Touchscreens and gamification features can help your team create a memorable attendee experience at large shows, whereas keeping your booth simple can allow you to take a more conversation-driven strategy at regional shows.

Reduce Operational Costs

One of the primary benefits of a rental trade show booth is that your team doesn’t have to worry about asset management costs, such as storing or shipping your booth. While taking a hybrid approach to booth design may still require your team to ship and store your purchased features, enhancing your booth with rental features can reduce operational costs.

Not only does renting unique features allow your team to choose the latest technology and most innovative features in the trade show experience industry, but it also keeps you from having to store and manage these features. When your team only has to budget for storing and maintaining key aspects of your booth, you can allocate more resources to other marketing endeavors, like pre-show outreach.

 Build Brand Recognition

One benefit of purchasing a trade show booth is that a custom booth design helps build brand recognition. After all, companies that are easy to spot on the trade show floor and establish a consistent presence at key shows can create a credible industry presence. When your marketing team takes a hybrid approach to designing your trade show booth, you can reap the benefits of an eye-catching, easy-to-recognize booth design while giving your team flexibility.


Consistency is key when it comes to building brand recognition at trade shows. Your company might be known for its bright, colorful logo, or maybe your unique booth layout caused a buzz at your most recent trade show. A hybrid approach lets you maintain a consistent image at trade shows while keeping up with the latest features in booth design for trade show success.

By designing a high-quality trade show booth and enhancing it with innovative rental features, your team can create a flexible, impactful trade show strategy.

About Skyline Exhibits

 Skyline Exhibits designs and builds custom trade show booths to capture the attention of potential customers and convert leads into sales. By working with your business to understand your ideal trade show audience, goals, and brand, Skyline Exhibits can design a high-impact booth, no matter your industry. Their dedicated in-house exhibit design, production, and strategy team has the expertise to deliver stunning, one-of-a-kind booths with high-impact graphics that keep trade show attendees engaged. They even offer asset management services to help manage your trade show program and optimize setup at your next event. Whether you’re looking for a pop up trade show display or an immersive trade show booth that stands out from the crowd, trust Skyline Exhibits to transform your approach.

 Find compatible rental features for your dream trade show booth at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

Popular posts from this blog

Rent or Own? Understanding Trade Show Booth Asset Management

By
Image
If your company has made a few laps around the trade show circuit, it may be time to upgrade your display. While seasoned trade show exhibitors know that recognizable and interactive booths can engage attendees, create meaningful face-to-face experiences, and drive business, even the most experienced companies may need help deciding how to manage that perfect display. One of the biggest choices exhibitors face is deciding to rent or buy their next trade show booth. While there are pros and cons to either option, a little research and a reliable trade show service partner can help your unique business make the right choice. Here’s what you need to know about trade show booth asset management. Get Personal with a Purchased Display Consistent, memorable, and recognizable branding will help your trade show display drive meaningful business connections. After all, when surrounded by competitors on the trade show floor, your team needs to stand out and make a lasting impress...
Read more

Why You Should Plan Your 2025 Trade Shows Now

By
Image
A lot goes into planning and preparing a successful industry trade show. Giving your team enough time to go through the expo booth design and planning process several months before your trade show dates is vital. The 2025 trade show season will be here before you know it, so you should start planning now. Here are three reasons why. Early Birds Get the Best Trade Show Spots Researching trade shows that best align with your target audience and overall business goals well ahead of time is worthwhile. The sooner you select your trade shows for the upcoming year, the sooner you can select booth spaces that will be prime real estate for your trade show booths . When choosing a space for your booth, you’ll want to analyze the location, layout, and size of your booth space to make the most of your booth design to attract the most traffic. It Takes Time to Create High-Impact Trade Show Booths Most teams begin planning their trade booth design at least six months before their upcoming tra...
Read more

3 Steps to Develop a Data-Driven Trade Show Strategy

By
Image
Whether your company is in the technology, financial, manufacturing, or construction industry, trade shows are an incredible way to expand your business. Trade shows allow your team to connect with new customers, learn from experts, and build relationships with industry professionals. Trade shows require time and resources, so developing a measurable, data-driven approach is the key to getting a worthwhile return on this investment. Eye-catching exhibit booth designs with digital enhancements, universal lead capture tools, and customizable features can help you optimize your company’s trade show strategy and make the most of the experience. Ready to develop a data-driven trade show strategy? Get started with these three tips. Establish Your Goals Running a marathon starts with a consistent training schedule. Building up your vocabulary is the first step to becoming fluent in a new language. Just like running that first mile or learning your first 100 words, a successful trade show ...
Read more