Will a Giveaway Drive Traffic to Your Trade Show Booth? Here’s What to Know

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Every marketing team takes a slightly different approach to trade shows, but everyone’s trade show goals are ultimately the same: to drive traffic, increase dwell time, and generate qualified leads. Exhibitors often use giveaways to capture the attention of attendees, but in the evolving world of trade shows, you might be wondering if this tactic is still worth the time, effort, and resources.

Here’s what to know about giveaways and how modern trade show booths are changing this traditional tactic. 


What Should My Team Offer?

Giveaways can be an impactful way to draw attendees to your exhibit; the key is to offer something useful, memorable, and relevant to your company. Instead of giving away keychains or pens, consider raffling off services, offering free consultations, or giving away in-person deals. Not only are these three alternatives a more sustainable way to attract traffic, but they’re also a great way to elevate your pre- and post-show strategy.

Look at it this way: Your team probably wouldn’t send out a pre-show email boasting about the free pens you’ll be giving away at a trade show, nor would you follow up with leads after the show by asking them how that pen is working out for them. On the other hand, a pre-show email promising a free consultation for your company’s services would incentivize people to stop by your booth and open the door for a relevant, worthwhile post-show follow-up email.

What Are Other Ways to Drive Traffic?

With a great trade booth design, your team can give away memorable experiences at your next trade show. Engaging digital activations and storytelling elements can help attendees connect with your company’s story and mission, leaving them with a positive, lasting impression that doesn’t take up space in their suitcases or junk drawers. 

Whether your team uses gamification, touchscreen monitors, or video features, innovative elements can help you craft a trade show strategy that takes attendees on a journey. Best of all, these features can draw attention to your booth, making them an effective way to increase foot traffic and dwell time.

When done right, giveaways can be a worthwhile and sustainable way to connect with attendees. Whether your team plans an experience-based giveaway, focuses on designing a storytelling trade show booth, or both, a thoughtful strategy can help your team drive traffic, boost dwell time, and make meaningful connections at your next trade show. 

About Skyline Exhibits

 Are you a trade show marketer? Your time and money are valuable. You need a show-stopping trade show booth to capture the attention of even the most distracted attendees. With Skyline Exhibits, you get just that. For over 40 years, Skyline Exhibits has fabricated custom trade show booths with stunning graphics and digital activations that engage trade show attendees. Not only that, their team offers next-level customer service through each step of the process, from the first discovery call to the moment you see your expo booth design light up on the show floor. They offer a variety of displays and booths to fit your needs and even offer logistical services to streamline your next event. If you’re looking to advance your trade show strategy, Skyline Exhibits can help you and your team excel.

Elevate your trade show strategy with services from https://skyline.com/
Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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