4 People You Might Encounter at a Trade Show
When your team sets up your exhibit at a trade show, your first hope is that your trade show booth design will attract plenty of interested attendees. But who are they? What can you expect from these interactions? Are they trying to network with as many people and brands as possible? Or are they a potential client searching for a lasting partnership?
Here are four types of attendees you can be ready to connect with at your next trade show.
The Networker
Attendees who are focused on networking do their research, looking into
companies who will be attending the trade show and memorizing names and
faces when possible. They might even have conversation starters
tailored to each specific exhibitor.
The Networker hopes to
meet other professionals in their industry and make a lasting
impression, hoping that impression leads to a mutually beneficial
connection. They will likely be engaged if they stop by your booth, hand
out business cards at every opportunity, and chat with as many brands
as possible. Whether they’re interested in your products or services as a
client or have an idea of how you can join forces, taking the time to
interact with them could pay off down the line.
The Spender
Custom trade show displays
that are designed to entice everyone who walks by let your brand cast a
wide net. Sometimes, you can’t be certain who they are at first glance.
The Spender might have deep pockets but present themselves in an
unassuming way, wearing something as simple as a polo and slacks. They
blend can easily blend in.
Whether they’re an investor or a
client looking to make a deal today, they’ll likely only stop at a booth
if it piques their interest. So, if you grab their attention, take
advantage of the opportunity. Make sure your team is ready to greet them
with positive energy and your booth is equipped with interactive
digital activations where they can learn about what your brand has to
offer.
The Collector
You name it: pens,
mugs, lanyards, stickers. The Collector wants to make a wide variety of
connections and get all the swag they can. They might be attending the
trade show with the primary goal of collecting information and making
contacts for their company, but they are also going to be excited to
stock up on all the free items they can while they network.
This is a great chance to consider your post-show strategy. If they can
enjoy a memorable interaction while spending time at your booth and walk
away with an item that leaves them with a positive impression of your
brand, they might be more receptive to continuing the conversation when
you follow up after the event.
The Job Hunter
For the Job Hunter, a trade show doubles as a career opportunity. They
could be a recent graduate or an experienced professional looking to
transition into a new industry. Whether or not you’re hiring, it’s
always worthwhile to connect with anyone who might have something to
offer your brand. Even if they don’t end up working for you, you’ll
simply gain another valuable contact in your industry.
When creating an enticing booth design for trade show
attendees to visit, consider including an area dedicated to information
about career opportunities, especially if your company wants to
highlight a current hiring initiative.
About Skyline Exhibits
A
successful trade show strategy is about more than just attracting
attendees to your booth. It’s also about following up with meaningful
leads, building brand recognition, and creating a lasting impression.
Since the 1980s, Skyline Exhibits has provided companies of all sizes
with valuable tools and resources to navigate busy trade show floors
with confidence. From booth design and rental exhibits to digital
activations that capture valuable metrics and data, Skyline Exhibits has
the trusted solutions your marketing team needs to succeed at trade
shows. With decades to hone their expertise, Skyline Exhibits has
mastered the art of experience-driven trade show strategy. Whether your
team is looking for custom trade show exhibits that showcase your
company’s creativity or digital activations that capture attention and
boost engagement, turn to Skyline Exhibits.
Learn how you can design a custom trade show booth to impress attendees at https://skyline.com/
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