Skyline Exhibits

Trade shows require time and resources, so it’s important for marketers to make their strategies efficient and cost-effective. An eco-friendly trade show strategy is not only more sustainable for the environment; it’s also more sustainable for your budget. Ready to create a booth design for trade show success? Here are a few ways to make your exhibit design and strategy more sustainable, and how these changes can benefit your business in the long run.  Give Experiences, Not Swag We’ve all been there. You’re walking through the aisles at a trade show, and it seems like every company is handing out keychains, pens, notepads, and treats. Branded pieces of swag might charm attendees in the moment, but those items will likely end up in a landfill after a few weeks. Instead of spending a chunk of your marketing budget on easy-to-forget goodies, give your attendees something more meaningful: an experience. By enhancing your booth with digital features that offer hands-o...

Creating a trade show exhibit and strategy takes time and resources, so upgrading your booth and strategy is a big decision. Marketing teams might be wary about reinvesting in their trade show exhibit, but the right booth and strategy can make a real impact. An impact-driven, innovative trade show booth can help your team connect with attendees on a more meaningful level. A refinable, data-driven strategy can drive post-show conversions and boost your marketing ROI. Here are three signs it’s time for your team to upgrade your trade show exhibit and strategy. Your Company Is Evolving Your team is launching new products, but you’re maintaining the quality customer service your brand is known for. Your business is exploring new and innovative technology, but your core values are still at the heart of your mission. As your company evolves, your marketing team needs a trade show strategy that maintains the trust and authority you’ve built while celebrating innovation. ...

When your team sets up your exhibit at a trade show, your first hope is that your trade show booth design will attract plenty of interested attendees. But who are they? What can you expect from these interactions? Are they trying to network with as many people and brands as possible? Or are they a potential client searching for a lasting partnership? Here are four types of attendees you can be ready to connect with at your next trade show. The Networker Attendees who are focused on networking do their research, looking into companies who will be attending the trade show and memorizing names and faces when possible. They might even have conversation starters tailored to each specific exhibitor. The Networker hopes to meet other professionals in their industry and make a lasting impression, hoping that impression leads to a mutually beneficial connection. They will likely be engaged if they stop by your booth, hand out business cards at every opportunity, and chat with as...

Every stand-out marketing strategy consists of three parts: crafting a compelling message, reaching the right people, and connecting with them at the perfect time. Because of this, a great trade show strategy begins with identifying your target audience. Once your team has a clear vision of who can benefit from your company’s products or services, you can build your trade show booth design and attendee journey with them in mind. Once your marketing team has identified your ideal audience and built out buyer personas, it’s time to refine your strategy. Here are three ways to tailor your trade show strategy to your target audience. Reach Out with Research Identifying your target audience takes plenty of research, as does connecting with them in real life. After all, your buyer personas are just a general idea of what your target audience looks like: your real audience is out there in the world! Because of this, a great trade show strategy involves researching who will be a...

Many trade show attendees are potentially interested in making a purchase at the show. Knowing this, how can you and your sales team capture these potential sales once attendees visit your booth? Beyond captivating attendees with your trade show booth design , here are three ways to master the art of the sale on the trade show floor. Get a Head Start with Pre-Show Planning Services You can give yourself more time to prepare your sales pitch by working with a company offering pre-show planning services like shipping, installation, and dismantling. By hiring a company to handle the logistics of setting up your custom trade show displays , you can spend more time practicing with your sales team and reviewing key features of your products and services. The Dos and Don’ts of the Trade Show Floor There are essential dos and don'ts regarding the art of selling on the trade show floor. Here are some key tips for you and your sales team to remember: Do: Greet attendees in a fr...

  If you travel to a lot of industry trade shows each year, using a portable trade show display could be highly beneficial for your team. These displays are easy to install and lightweight, making them easy to ship. It’s a versatile option that comes in handy when you need it most. Here are five reasons to exhibit with portable trade show displays at your upcoming trade shows. 1. They Can Be Personalized Like larger, modular custom trade show displays available for rent or purchase, a portable display comes with personalized, eye-catching graphics that represent your business and tell your story. Whether you choose a minimalist LED poster display or a portable display with a curved design, your graphics will be made just for you and tailored to accurately reflect your brand messaging. 2. They Are Versatile A portable trade show display can be an excellent option for brands that attend a wide variety of trade shows throughout the year. These displays come with graphics that c...

  As a marketing professional, you know how essential making a good first impression on the show floor is for your brand. It can be the difference between trade show attendees stopping at your booth and walking right on by. With a captivating trade show booth design , you can make 2025 your most successful year yet. If you’re looking for marketing industry shows you can attend this year to gain some inspiration, consider these three events. Live Long and Attend the Prosper Show: March 25-27, 2025 If you want to partner with online marketplace sellers and brands, the Prosper Show in Las Vegas, Nevada, is where you want to be. This trade show attracts over 1,000 marketplace sellers looking to partner with solution providers who can help them maximize their business potential. The Prosper Show attracts first-party, third-party, private-label sellers, resellers, wholesalers, and established brands. By implementing high-quality exhibit booth designs at the Prosper Show, you can gen...

Technology is far-reaching and influences each of our lives daily. Whether you’re in the healthcare, education, or even the auto tech subset of the tech industry, attending trade shows with a visually stunning booth design for trade show attendees is a great idea. Exhibiting at these shows is an excellent way to gather new information, see the latest advancements in tech, and make lasting connections with potential leads and partners. Here are three tech trade shows to attend in 2025. SXSW 2025 Visit Austin, Texas, from March 7 to March 15, 2025, for The SXSW® Conference and celebrate the convergence of the tech, film, television, and music industries. Attend sessions discussing the technological advancements and implications that artificial intelligence will have on the tech and creative industries. Then, learn how technology reinvents how music, film, and art are created, discovered, and experienced. Whether you’re in a creative or tech field, you’ll benefit from th...

Whether your company is a recognizable name on the trade show circuit or is just beginning to make the rounds, high-impact digital enhancements can help your booth stand out. After all, trade shows are all about face-to-face interactions and building meaningful business relationships, so attracting and maintaining attendee attention is key. With unique and engaging digital features, your team can stand out at your next trade show and generate meaningful leads. Here are three key digital activations that can enhance your trade show booth. Gamification With so many innovative businesses and engaging presentations, trade show exhibitors need to find ways to encourage attendees to visit their booths and engage with their messaging. Gamification can be a fun and surprising way to draw attendees in and help them engage with your brand. A trade show booth design that incorporates gamification can stand out on the trade show floor and appeal to a broad range of attendees. As y...

In the manufacturing, technology, construction, and other major trade show industries, non-selling objectives play a major role in why companies attend trade shows. However, to justify allocating a portion of your marketing budget to trade shows and to optimize your ROI, you have to meet key selling objectives, too. Custom trade show displays or booths and a versatile, tech-driven strategy can help your business prioritize non-selling objectives while also boosting your ROI with selling objectives. Ready to learn how to improve your company’s trade show presence with these strategies? What Are Non-Selling Objectives? Establishing brand recognition, gleaning industry insights, and building credibility are all reasons why your company may exhibit at trade shows. Although these goals are often considered non-selling objectives, they can still play a significant role in your company’s overall success and authority within your industry. From product launches to shop talk, ...

Trade show marketing tactics change every year, but you can rely on some best practices to make an impact every time. Think of immersive large-scale and portable trade show displays , engaging attendee experiences, and more. If you’re looking for trusted ways to enhance your presence on the trade show floor, it doesn’t have to be complicated. Here are three trade show marketing best practices you can put into practice at next year’s top events in your industry. Impactful Booth Design Visuals A great first step to implementing best practices in your trade show marketing is to focus on the visual quality of your booth design and emphasize larger-sized booths. Instead of a small booth with minimal graphics, create an attention-grabbing booth design for trade show attendees to explore that draws them in and makes them want to learn more about your business. It’s an excellent way to maximize every opportunity for connection. Larger booths offer enhanced visibility that commands attention...