Go Green: How to Make Your Trade Show Strategy More Sustainable

By

Trade shows require time and resources, so it’s important for marketers to make their strategies efficient and cost-effective. An eco-friendly trade show strategy is not only more sustainable for the environment; it’s also more sustainable for your budget.

Ready to create a booth design for trade show success? Here are a few ways to make your exhibit design and strategy more sustainable, and how these changes can benefit your business in the long run. 

Give Experiences, Not Swag

We’ve all been there. You’re walking through the aisles at a trade show, and it seems like every company is handing out keychains, pens, notepads, and treats. Branded pieces of swag might charm attendees in the moment, but those items will likely end up in a landfill after a few weeks.

Instead of spending a chunk of your marketing budget on easy-to-forget goodies, give your attendees something more meaningful: an experience. By enhancing your booth with digital features that offer hands-on experiences, like touchscreen monitors and augmented reality headsets, you’re helping attendees connect with your brand in a memorable way. Notepads and stress balls might end up in a donation pile, but a captivating experience will stick with attendees.

Choose a Partner, Not Just a Manufacturer

Designing an exhibit lays the groundwork for your team's entire trade show strategy, so it's important to work with the right trade show experience company. To create a strategy that is sustainable for the environment and your company’s budget, look for trade show experience partners that fabricate high-quality booths with long-term strategies in mind. 

A trade show experience partner that takes a holistic approach to trade show strategies can help your team design a booth that will withstand the test of time. Here’s what to look for when choosing a sustainable trade show experience partner:

  • Modular Designs: Your company will get more use out of a booth that can be reconfigured to fit different footprints.
  • Durable Materials: High-quality fabric graphics, signage, and exhibit materials can help your exhibit last longer.
  • Data-Driven Strategies: Trade show experience partners that understand your KPIs can help you create an exhibit that supports your company’s goals.

Even if your team isn’t ready to design a custom modular booth, a reliable trade show partner can help your company find an inline or rental display that suits your needs.

 Travel Smarter, Not Just Farther

When you work with a trade show experience partner that helps your company fine-tune every step of your strategy, it’s easier to make sustainable choices. Trade show partners who offer trade show booth design services, like asset management, can help your team create an eco-friendly strategy that goes the distance.

Design and manage your trade show exhibit with a company that offers asset management services near popular trade show destinations. This can help your team cut down on lengthy shipping journeys when it’s time to travel to shows, reducing your carbon footprint and saving shipping costs. 

With these three tips, your team can create a trade show strategy and exhibit that is sustainable in multiple ways.

About Skyline Exhibits

 Over the past 40 years, Skyline Exhibits has mastered the art of creating trade show booths and strategies that optimize ROI and capture attention. By providing businesses with the solutions and tools they need to stand out on the trade show floor, Skyline Exhibits helps brands across industries engage attendees and drive results. With a wide variety of booth design and rental services, Skyline Exhibits is the perfect partner for marketing teams of all sizes. Whether your brand is looking for custom trade show displays that align with your busy travel schedule or you want to craft a one-of-a-kind modular expo booth, turn to Skyline Exhibits. This industry-leading trade show experience partner can help your business create a modern, measurable trade show strategy that leaves a lasting impact.

 Looking for a reliable trade show experience partner? Visit https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

Popular posts from this blog

Rent or Own? Understanding Trade Show Booth Asset Management

By
Image
If your company has made a few laps around the trade show circuit, it may be time to upgrade your display. While seasoned trade show exhibitors know that recognizable and interactive booths can engage attendees, create meaningful face-to-face experiences, and drive business, even the most experienced companies may need help deciding how to manage that perfect display. One of the biggest choices exhibitors face is deciding to rent or buy their next trade show booth. While there are pros and cons to either option, a little research and a reliable trade show service partner can help your unique business make the right choice. Here’s what you need to know about trade show booth asset management. Get Personal with a Purchased Display Consistent, memorable, and recognizable branding will help your trade show display drive meaningful business connections. After all, when surrounded by competitors on the trade show floor, your team needs to stand out and make a lasting impress...
Read more

Why You Should Plan Your 2025 Trade Shows Now

By
Image
A lot goes into planning and preparing a successful industry trade show. Giving your team enough time to go through the expo booth design and planning process several months before your trade show dates is vital. The 2025 trade show season will be here before you know it, so you should start planning now. Here are three reasons why. Early Birds Get the Best Trade Show Spots Researching trade shows that best align with your target audience and overall business goals well ahead of time is worthwhile. The sooner you select your trade shows for the upcoming year, the sooner you can select booth spaces that will be prime real estate for your trade show booths . When choosing a space for your booth, you’ll want to analyze the location, layout, and size of your booth space to make the most of your booth design to attract the most traffic. It Takes Time to Create High-Impact Trade Show Booths Most teams begin planning their trade booth design at least six months before their upcoming tra...
Read more

3 Steps to Develop a Data-Driven Trade Show Strategy

By
Image
Whether your company is in the technology, financial, manufacturing, or construction industry, trade shows are an incredible way to expand your business. Trade shows allow your team to connect with new customers, learn from experts, and build relationships with industry professionals. Trade shows require time and resources, so developing a measurable, data-driven approach is the key to getting a worthwhile return on this investment. Eye-catching exhibit booth designs with digital enhancements, universal lead capture tools, and customizable features can help you optimize your company’s trade show strategy and make the most of the experience. Ready to develop a data-driven trade show strategy? Get started with these three tips. Establish Your Goals Running a marathon starts with a consistent training schedule. Building up your vocabulary is the first step to becoming fluent in a new language. Just like running that first mile or learning your first 100 words, a successful trade show ...
Read more