Trade Show Teams Should Prioritize Sustainability: Here’s Why

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Countless industries are becoming more sustainable. Hotel chains are opting for energy-efficient thermostats. Beauty brands are using cleaner ingredients and offering recycling initiatives.

If sustainability is a key pillar of your brand’s mission, your trade show strategy should reflect that. Here are three reasons why companies across industries should prioritize sustainability when developing their trade show strategy.

 Align with Brand Values

Whether they’re booking a rental car or choosing a new sunscreen, consumers have plenty of choices. Brands with strong values appeal to customers, so more companies are integrating mission statements into their marketing strategies.

By using lightweight materials, your trade show display booths design can help your team reduce the environmental impact of attending trade shows. Lighter exhibits require less energy to transport. This reduces carbon emissions, creating a more sustainable trade show strategy. Better yet, rent your exhibit. Custom rentals reduce waste through reusable materials and lowers carbon footprint by avoiding new manufacturing.

Earn the Trust of Attendees

Customers admire your brand’s commitment to eco-friendly packaging, so they don’t want to see your marketing team handing out paper business cards and plastic stress balls at trade shows. Actions are more important than words, so brands that are vocal about sustainability should make sure their trade show strategies follow suit.

Instead of giving attendees swag that they might throw away, capture their attention by enhancing your trade show booth design with digital activations. By providing a memorable experience with videos, gamification, and other features, you can showcase what makes your brand unique. Not only will this garner attention at the event, but it will also earn the trust of your valued customers.

 Become Industry Leaders

The most prominent brands in any industry don’t follow the herd; they forge their own path. When companies hold themselves to high ethical standards, they’re showing fellow brands and potential customers that they’re industry leaders.

To design a trade show booth display that showcases the ways your brand thinks outside the box, choose an exhibit made with durable materials. Durable materials will make sure your exhibit lasts longer, keeping your trade show materials out of landfills and, instead, on the trade show floor at the next big event.

About Skyline Exhibits

 Every marketing team has a unique set of goals, and trade shows are an incredible way to achieve them. Successful trade show performance starts with Skyline Exhibits, an industry-leading on-site partner. By helping your brand fine-tune every aspect of your strategy, from conception to completion, Skyline Exhibits ensures your team can make the most of every show. Whether you want to break into new markets, boost your brand’s authority, or connect with qualified leads, trust the trade show experience experts at Skyline Exhibits.

 Design a lightweight, durable exhibit at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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