What to Consider Before Refreshing Your Trade Show Booth

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You’ve just had a middling trade show booth experience. It was fine, but it wasn’t great, and now you want to know how to improve your booth’s engagement, layout, and more. It’s time for a refresh. What makes a good booth design for trade show engagement? How can you increase brand awareness? Here are a few things to keep in mind as you update your trade show booth. 

Large custom trade show exhibit for Sierra Pacific Windows featuring overhead signage, product displays, and attendees engaging

What Makes a Great Exhibition Booth Layout?

First, ask yourself what makes a great exhibition booth layout. Did your booth have a good flow that took attendees on a journey through your brand or product? What is the best layout for a small trade show booth? What about a big one? Attendees should move smoothly through each part of your booth. Define your objective for your new or improved layout, map out the attendee journey, and use trained staff to guide engagement. Collect data so you can use post-event follow-ups to nurture leads and continue improving your booth layout. Smaller trade show display booths design layouts should be optimized to include kiosks, digital activations, and other engaging items.

Modern trade show exhibit with open meeting areas, interactive counters, branded signage, and attendees networking

How Can Exhibition Design Improve Brand Awareness?

You should also aim for maximum brand awareness without being too overbearing. Even a small rental trade show booth display can increase brand awareness. You don’t just have graphics for their looks, after all; they’re perfect for capturing attention and showcasing your brand’s personality. Tailoring your visuals and messaging for your next trade show can help you communicate your brand’s story, style, and values more effectively while appealing to your target client persona.

Interactive trade show exhibit with curved LED graphics, themed displays, and attendees speaking with staff and viewing demos

How Can Your Booth Improve Engagement?

Another way to use analysis is for measuring engagement. You can use both pre- and at-show engagement to lay the foundation for better conversations while customizing post-show communications. Realigning your in-booth strategy to invite specific attendees and plan one-on-one meetings while crafting a key brand message is essential. Train your staff to better identify attendee needs based on what was lacking at the previous trade show.

About Skyline Exhibits

Create an immersive, interactive exhibit for your next trade show with Skyline Exhibits. As a trusted partner with decades of experience, they offer comprehensive services to ensure you’re supported every step of the way, from design to installation and dismantling. Integrate features like high-impact graphics and digital activations into your booth to encourage engagement and help your brand capture attendees’ attention on the busy trade show floor. If you want to turn meaningful connections into leads, sales, and partnerships, look no further than Skyline Exhibits.

Get help refreshing your trade show booth with Skyline Exhibits at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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