Why Trade Show Exhibits are Long-Term Assets

By

When you're planning to design and buy a trade show booth, it’s important to remember that it’s a long-term asset. Rental booths may be short-term, but if you're getting custom trade show booth displays with the intention of using them at multiple trade shows, there are some things you need to consider. From layout to logistics, here’s what to keep in mind. 

Experian trade show booth with illuminated branding, digital displays, and modern counters in a large convention hall.

What Makes a Good Exhibition Booth Layout?

You might already be asking yourself a few questions about designing a booth. How do I choose graphics and messaging for an exhibition booth? How do I convey my brand’s message? What size exhibition booth should I choose? Finding a service that can help you with booth design services for trade show engagement means working with experts who understand flow, how to draw attention with graphics, and how to gauge the size of the booth your team needs. These experts can help you guide attendees on a journey through your booth, defining an objective, planning interactive elements and staff engagement, and collecting data.

Prysmian trade show exhibit with circular hanging sign, green-blue lighting, kiosks, and open layout on show floor.

Using Analytics to Understand Attendees

Collecting data is highly valuable for a long-term trade show booth. Not only can it help capture leads and continue engagement post show, it can inform your team on how to modify modular trade show booths to do even better at the next show. Data on how attendees moved through your exhibit can help you improve its design. Asking questions at touchpoints and incorporating measurement can help capture data on content performance and engagement levels, informing you of the success of your exhibit and your business objectives. 

Long-Term Logistics and Planning

Manufacturing, transportation, setup, takedown, and storage are all logistics you need to consider when buying portable trade show displays as a long-term asset. Luckily, some services can help you handle any or all of these tasks. With professionals helping every step of the way, from design to logistics and analytics, you can create and own a long-term asset that is ready to go to any trade show, transported and set up in advance to ensure everything runs smoothly.

Black Rain Ordnance trade show booth featuring bold black and red branding, weapon displays, and overhead signage.

About Skyline Exhibits

Create an immersive, interactive exhibit for your next trade show with Skyline Exhibits. As a trusted partner with decades of experience, they offer comprehensive services to ensure you’re supported every step of the way, from design to installation and dismantling. Integrate features like high-impact graphics and digital activations into your booth to encourage engagement and help your brand capture attendees’ attention on the busy trade show floor. If you want to turn meaningful connections into leads, sales, and partnerships, look no further than Skyline Exhibits.

 Get the help you need with long-term trade show booths at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

Popular posts from this blog

3 Pre-Show Promises Your Trade Show Team Should Deliver On

By
Image
Trade shows are a rare opportunity for businesses to make face-to-face connections with potential clients and fellow industry experts. That’s also why they’re such a great way for brands to establish trust and elevate their reputation. Making and delivering on pre-show promises can drive traffic to your trade show booth and show attendees that they can count on your products and services. An effective trade show strategy should involve pre-show outreach and a worthwhile in-person experience. Here are three promises to include in your pre-show strategy and how to deliver on them. A Worthwhile Experience Incredible trade show displays do more than simply teach attendees about your company. A great trade show display or booth should also deliver a memorable, worthwhile experience. After all, trade shows are all about face-to-face interactions, so a great display should offer more than the information on your company’s website. When your company reaches out to potential cust...
Read more

Inspire Results From Your Team at Trade Shows with These Strategies

By
Image
A successful trade show performance requires a compelling trade show booth design that will draw attendees in. However, your trade show presence as a brand also relies on a committed and motivated team that accurately and passionately shares your brand messages. As a leader, you can inspire your team to go above and beyond with the following key strategies. Start with a Strong Foundation A great trade show team starts with a highly refined recruitment process. Select individuals with the proper skills, experience, and attitude for your trade shows. Look for individuals who are outgoing, positive, and, most importantly, passionate about your brand. You’ll also want to consider their previous communication skills, customer service experience, and ability to work in a team environment. Train and Develop Your Team Effectively After selecting the right team members, you should develop or invest in a comprehensive training program. This will equip your team with the skills a...
Read more

How to Tailor Your Trade Show Strategy to Your Target Audience

By
Image
Every stand-out marketing strategy consists of three parts: crafting a compelling message, reaching the right people, and connecting with them at the perfect time. Because of this, a great trade show strategy begins with identifying your target audience. Once your team has a clear vision of who can benefit from your company’s products or services, you can build your trade show booth design and attendee journey with them in mind. Once your marketing team has identified your ideal audience and built out buyer personas, it’s time to refine your strategy. Here are three ways to tailor your trade show strategy to your target audience. Reach Out with Research Identifying your target audience takes plenty of research, as does connecting with them in real life. After all, your buyer personas are just a general idea of what your target audience looks like: your real audience is out there in the world! Because of this, a great trade show strategy involves researching who will be a...
Read more