Skyline Exhibits

Every marketing team takes a different approach to trade shows. Some focus on enhancing their exhibit booth designs with the latest and greatest digital features. Others focus on training their sales teams to connect with attendees and represent their brand. Whether your trade show team is tech-savvy, human-oriented, or both, a great should exhibit tell a story. Here are a few reasons why crafting a compelling narrative is the key to trade show success and how to infuse your exhibit with storytelling features. Why Are Narratives Important? Storytelling is how we connect with people and learn about the world. Whether you’re catching up with your friends from college or pitching a new idea to your team, chances are you’re crafting a compelling, relatable narrative to paint a picture. Even though the trade show landscape is busy, competitive, and constantly evolving, narratives are a reliable way to connect with attendees and showcase your brand. When your display or bo...

Trade show success involves much more than booking a venue and inviting your audience. Trade show event management is a complex ecosystem that involves everything from ensuring the booth design components are set up on time to delivering measurable results for stakeholders. It’s about balancing creativity with logistics and transforming an empty exhibit space into a vibrant marketplace of ideas, conversations, and commerce. Set Clear Goals and Identify Your Target Audience It’s essential to begin planning in advance to have a successful trade show event. Give yourself time to set clear goals, consider your strategy, and identify your target audience. You should begin planning up to a year in advance to have enough time to execute a strategy and booth design for trade show success. Research Trade Shows and Select the Ideal Venue, Location, and Time You can only control so many things with your individual booth, but if you attend a trade show with low attendance, you mig...

Many trade show marketers become so focused on the logistics of their trade show booth, staff, and demos when planning that they forget an all-important aspect of the trade show experience: pre-trade show marketing. If you wait until the day of the show to begin promoting your brand, you miss out on several opportunities to attract, engage, and connect with attendees. The time to create some buzz around your brand is well before the event starts. With so many companies vying for everyone’s attention, a captivating pre-show promotional strategy can help you stand out. Spring into success at your next trade show with these three pre-trade show marketing tips. Tip #1: Social Media Spark a social media buzz around your presence at an upcoming trade show that speaks to your target audience and focuses on your business goals. Are you trying to create more brand awareness? Capture leads? Build relationships? Think about your business objectives and tailor your messaging to po...

Deciding whether to rent your trade show display or design a custom exhibit plays a major role in your overall trade show strategy. Both options have their share of advantages. Buying a trade show exhibit allows for plenty of customization possibilities, while renting a display gives your strategy flexibility. Companies can enjoy the benefits of both with a hybrid exhibit. By supplementing your exhibit with customized and rental features, your team can take a versatile approach to each trade show. A trusted trade show experience vendor can help your team curate a flexible strategy with this hybrid approach to booth design . Here are three benefits of designing a hybrid trade show booth. Create a Flexible Approach Every trade show is unique, and truly great marketing teams understand the importance of setting unique goals and curating a specific strategy for key shows. Your team may have to pull out more stops to make a splash at large shows. Or you may want to take a more scaled down...

A year of successful trade shows starts with a smart Q4. To set themselves up for success in the new year, marketing teams should review and pivot their trade show strategy, decide where to allocate their remaining budget, and strategically plan for the year ahead. As we approach the end of 2024 and begin planning for next year’s trade shows, proper budget forecasting is essential. Here’s how your marketing team can use Q4 wisely and set your business up for success on the 2025 trade show circuit. Review the Data A worthwhile trade show strategy captures valuable insights that help marketing teams pivot and refine their approach. As the 2024 trade show circuit draws to a close, now is the ideal time for your team to analyze and act on the data they’ve gathered throughout the year.  Review key factors in your attendee journey, such as visitor dwell time, content engagement, and foot traffic around particular touchpoints. Use this data to determine what elements of you...

Whether your company is in the technology, financial, manufacturing, or construction industry, trade shows are an incredible way to expand your business. Trade shows allow your team to connect with new customers, learn from experts, and build relationships with industry professionals. Trade shows require time and resources, so developing a measurable, data-driven approach is the key to getting a worthwhile return on this investment. Eye-catching exhibit booth designs with digital enhancements, universal lead capture tools, and customizable features can help you optimize your company’s trade show strategy and make the most of the experience. Ready to develop a data-driven trade show strategy? Get started with these three tips. Establish Your Goals Running a marathon starts with a consistent training schedule. Building up your vocabulary is the first step to becoming fluent in a new language. Just like running that first mile or learning your first 100 words, a successful trade show ...