Spring Into Success with 3 Pre-Trade Show Marketing Tips

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Many trade show marketers become so focused on the logistics of their trade show booth, staff, and demos when planning that they forget an all-important aspect of the trade show experience: pre-trade show marketing.

If you wait until the day of the show to begin promoting your brand, you miss out on several opportunities to attract, engage, and connect with attendees. The time to create some buzz around your brand is well before the event starts.

With so many companies vying for everyone’s attention, a captivating pre-show promotional strategy can help you stand out. Spring into success at your next trade show with these three pre-trade show marketing tips.

Tip #1: Social Media

Spark a social media buzz around your presence at an upcoming trade show that speaks to your target audience and focuses on your business goals. Are you trying to create more brand awareness? Capture leads? Build relationships? Think about your business objectives and tailor your messaging to potential customers. You can leverage trade-show-specific hashtags or create a hashtag specific to your booth experience to use on your posts gaining more visibility with others attending the show who might end up stopping by to check out your fantastic booth design.

Bonus Tip: Offer exclusives for those who visit your booth and mention seeing your social posts. Exclusivity drives demand.

Tip #2: Email Marketing

Email marketing is an excellent way to let loyal customers and prospective customers know you’ll be showing off your new exhibit booth designs at an upcoming event. You can send attendees a pre-trade show email to attract them to your booth. In the email, be sure to include the location of your booth and any product demonstrations, events, and promotions you’ll be featuring.

Bonus Tip: You can entice your customers to attend your trade show by offering them a gift if they stop by your booth. This will show them you appreciate their loyalty and spread the word about your booth during the event. Rather than just handing out the gift, make it part overall attendee journey and booth experience. 

Tip #3: Website Promotion

On your website, add a trade show page which you can link to in your social media posts and marketing emails. This page can answer questions about the event, provide a preview of what attendees will experience in your booth, and spark trade show conversations. You should include the following:

  • Trade show date and location
  • Your show floor and booth number
  • Incentives and promotions like giveaways or product discounts
  • A form to collect their information, encouraging potential customers to book an in-person demo or product trial

Bonus Tip: Add a pop-up leading to this informational page to make sure your regular website visitors see it as well.

Tip #4: Create a Trade Show Takeaway Guide

As you plan your booth design for trade show success and prepare for attendees to engage with your staff, you want to stand out from the other booths. Create a takeaway guide with industry-relevant information and resources that are valuable to your customers. You and your team can give these guides to attendees who stop at your booth to leave a lasting impression.

Bonus Tip: Prepare a way to easily distribute your marketing materials well ahead of time so you don’t have to worry about this detail when setting up your booth and getting ready for the show. Universal Lead Capture is an easy way to capture attendees’ contact information and distribute guides, brochures, and other marketing materials.

About Skyline Exhibits

As a busy trade show marketer, every decision and every moment counts. When you want to make impactful changes to your trade show presence, you need an industry-leading partner who understands this. Look no further than Skyline Exhibits. They’ll work closely with your business to learn about your unique goals and objectives for upcoming trade shows before designing and fabricating a stunning booth that drives real results. With excellent customer service and a dedicated design, production, and exhibit strategy team, Skyline Exhibits can help your brand stand out on the trade show floor. You can even add digital activations to keep attendees engaged at your booth. No matter your trade show marketing strategy, Skyline Exhibits can help take you to the next level of trade show success.

Spring into trade show success at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

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