4 Considerations for Planning Trade Show Booth Designs

By



Walking through a trade show booth should be an experience. While every company may have different goals, the best exhibit booth designs cleverly engage attendees to help them understand a brand’s story, services, or products. The design and layout of your booth is vital in capturing interest, with the attendee’s journey driving measurable results. A thoughtfully executed journey aligns your brand’s goals, messages, and values. Here are a few tips to consider.


Decide on Your Goals

First, determine the goals of your booth. These goals can be lead generation, growing a sales pipeline, brand awareness, networking, or other measurable objectives. By having these goals in mind and understanding your target audience’s needs, you can align your exhibit’s layout to achieve your business objectives.

Flow of Traffic

Next, determine the flow of traffic and high-traffic areas of your booth. Creating a custom booth design for trade show attendee traffic flow can be thought of as a game of strategy. You need to be strategic in guiding attendees through the informative journey that is your booth. To effectively lay out your booth and showcase your brand identity while achieving your goals, you will need to know the venue's floor plan ahead of time, including where your booth will be placed. That’s why submitting to exhibit as early as possible is crucial, so you can secure a high-trafficked area of the show floor. 


Engage the Audience

The layout should be designed to engage your audience. Start with high-impact graphics that stop attendees in their tracks and draw them to your booth. Incorporating digital activations, like touchscreens or live demonstrations, can also draw in attendees and keep them immersed in your brand experience. You can even get attendees to participate in games or contests. The goal is to keep the audience engaged and in your booth. The longer they’re in your booth, the more time your team has to speak with them.

 Create Zones

When designing a custom exhibit booth for trade show engagement, consider organizing the layout into zones. Divide the exhibit into zones with specific messages, assigning booth staff based on their expertise in those messages. Each staff member has an opportunity to collect information from attendees while guiding them through their journey. 


About Skyline Exhibits

 Bright colors and crisp graphics capture attention. Compelling stories are easy to remember. Face-to-face interactions earn trust. By partnering with Skyline Exhibits, your team can create a trade show strategy with all these elements and more. Trade shows give businesses the opportunity to make a lasting impression on potential clients and partners. For over 45 years, Skyline Exhibits has helped brands tell their unique stories with trade show booth design services and post-show strategies.

 Start designing your next trade show booth at https://skyline.com/

Location: 3355 Discovery Rd, Eagan, MN 55121, USA

Popular posts from this blog

3 Pre-Show Promises Your Trade Show Team Should Deliver On

By
Image
Trade shows are a rare opportunity for businesses to make face-to-face connections with potential clients and fellow industry experts. That’s also why they’re such a great way for brands to establish trust and elevate their reputation. Making and delivering on pre-show promises can drive traffic to your trade show booth and show attendees that they can count on your products and services. An effective trade show strategy should involve pre-show outreach and a worthwhile in-person experience. Here are three promises to include in your pre-show strategy and how to deliver on them. A Worthwhile Experience Incredible trade show displays do more than simply teach attendees about your company. A great trade show display or booth should also deliver a memorable, worthwhile experience. After all, trade shows are all about face-to-face interactions, so a great display should offer more than the information on your company’s website. When your company reaches out to potential cust...
Read more

3 Ways a Hybrid Trade Show Booth Can Elevate Your Strategy

By
Image
Deciding whether to rent your trade show display or design a custom exhibit plays a major role in your overall trade show strategy. Both options have their share of advantages. Buying a trade show exhibit allows for plenty of customization possibilities, while renting a display gives your strategy flexibility. Companies can enjoy the benefits of both with a hybrid exhibit. By supplementing your exhibit with customized and rental features, your team can take a versatile approach to each trade show. A trusted trade show experience vendor can help your team curate a flexible strategy with this hybrid approach to booth design . Here are three benefits of designing a hybrid trade show booth. Create a Flexible Approach Every trade show is unique, and truly great marketing teams understand the importance of setting unique goals and curating a specific strategy for key shows. Your team may have to pull out more stops to make a splash at large shows. Or you may want to take a more scaled down...
Read more

3 Reasons to Rent a Trade Show Display or Features

By
Image
Trade shows are an incredible way to connect with new audiences, share your company’s story, and build brand recognition. However, before your team can accomplish any of these feats, you must first engage with attendees. After all, on highly-competitive and busy trade show floors, foot traffic is a hot commodity. Your brand needs an innovative and engaging trade show exhibit to attract the attention of potential partners and clients. One of the best ways to stay ahead of the curve and create a fresh, flexible trade show strategy is to utilize high-quality rental displays. Here are three benefits of renting a trade show display or enhancing your owned structure with rental features. Test and Pivot A great trade show strategy is always adapting. After all, your business, industry, and audience are constantly evolving, so your team needs a trade show approach that can keep up with your dynamic competitors. One of the best ways to enhance your trade show strategy is to test new elements...
Read more